20% - The Marketing Procurement Podcast

33 Episodes

1. Season 2 Coming 2Q24

   Published: 11/29/2023
2. This is Unsustainable w/ Caroline Johnson

   Published: 11/15/2023
3. Marketing Is an Investment w/ Brett Colbert

   Published: 11/1/2023
4. On Creative Effectiveness w/ George Tannenbaum

   Published: 10/18/2023
5. The Path to Great Work w/ Beverley Hammond and Susan Irving

   Published: 10/4/2023
6. Agency Model Innovation w/ Caroline Johnson

   Published: 9/20/2023
7. Tuning Up the Client-Agency Relationship w/ David Meikle

   Published: 9/6/2023
8. Just Say No w/ Niki McMorrough

   Published: 8/23/2023
9. 2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective

   Published: 8/9/2023
10. Madison Avenue Makeover w/ Michael Farmer

    Published: 7/26/2023
11. 2Bobs: Innoficiency in Your Agency

    Published: 7/12/2023
12. The Benchmark Problem w/ Jason Cammorata

    Published: 6/28/2023
13. The Day Everything Changed in CPG w/ Christy Lebor

    Published: 6/14/2023
14. Aligning the Incentives w/ Stuart Dunk

    Published: 5/31/2023
15. The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

    Published: 5/17/2023
16. The Marketing Procurement Academy w/ Magid Souhami

    Published: 5/3/2023
17. Let's Play Fair w/ J. Francisco Escobar

    Published: 4/19/2023
18. Better Relationships = Better Outcomes w/ Kim Walker

    Published: 4/5/2023
19. The End of The Billable Hour w/ Tim Williams

    Published: 3/22/2023
20. Can Agencies Be Consultants? w/ Leo Rayman

    Published: 3/8/2023