A Change of Brand

A podcast by Blake Howard

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54 Episodes

  1. Naming Wins and Fails with Rob Meyerson

    Published: 2/14/2023
  2. Bugatti with Juan Barrios and Linda Marquardt

    Published: 10/4/2022
  3. Sprite with Chris Garvey

    Published: 9/27/2022
  4. M&Ms with Kristie Malivindi

    Published: 9/20/2022
  5. PBS with Bogdan Geana

    Published: 9/13/2022
  6. Why Sports Rebrands Are So Hard with Jon Contino

    Published: 9/6/2022
  7. US Open with Sagi Haviv

    Published: 8/30/2022
  8. CVS Health with Howard Belk

    Published: 8/23/2022
  9. London 2012 Olympics with Sairah Ashman

    Published: 8/16/2022
  10. Maker's Mark with Jared Britton

    Published: 8/9/2022
  11. Uber with Amanda Munilla

    Published: 8/2/2022
  12. Bonus: Best and Worst Brand Launches with Armin Vit

    Published: 3/15/2022
  13. Sweetgreen with Tom Wilder and Sanuk Kim

    Published: 12/14/2021
  14. Carnegie Hall with Jennifer Kinon

    Published: 12/7/2021
  15. Tripadvisor with Matt Van Leeuwen

    Published: 11/16/2021
  16. Kia with Michael Keller

    Published: 11/9/2021
  17. Spindrift with Colony

    Published: 10/26/2021
  18. Pearl Milling Opinion

    Published: 10/19/2021
  19. Starbucks with Connie Birdsall

    Published: 10/12/2021
  20. Fiverr with James Greenfield

    Published: 10/5/2021

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A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.