Apptivate: App Marketing Explained

217 Episodes

1. Optimizing “Brandformance” in Mobile Marketing - Gessica Bicego (Blinkist)

   Published: 3/10/2020
2. Mitigating Marketing Risks when Scaling - André Kempe (Freeletics)

   Published: 3/3/2020
3. Marketing to Emerging Markets - Josh Gosliner (Juvo)

   Published: 2/25/2020
4. Closing the Mobile App “Digital Gap” - Sylvie Vandevelde (itsme)

   Published: 2/19/2020
5. Staying Agile with Automation - Maria Fossarello (BlaBlaCar)

   Published: 2/12/2020
6. Valuing Branding in Mobile Marketing - Scott Tomkins (Digital Turbine)

   Published: 2/5/2020
7. Diversifying Channels Beyond the Big 3 - Krishnan Menon (Fetch Rewards, Inc.)

   Published: 1/29/2020
8. Retargeting Strategies - Nadav Shalit & Dani Magid (Playtika)

   Published: 1/22/2020
9. Getting Innovative in Mobile Games Marketing - Farhan Haq (SYBO Games)

   Published: 1/15/2020
10. Learning Along the Way - Lorenzo Rossi (Mobile Marketing Italia)

    Published: 1/8/2020
11. Re-broadcast: Getting Creative with Creatives - Thiago Monteiro (Peak Labs)

    Published: 1/1/2020
12. Re-broadcast: Excelling Marketing Strategies - Matthew Sadofsky (Studio)

    Published: 12/25/2019
13. Setting Up Your Marketing Tech - Christian Eckhardt (Customlytics)

    Published: 12/18/2019
14. Refreshing Your UA Gamebook - Ariel Cohen (Kape)

    Published: 12/11/2019
15. Integrating AI & Machine Learning - Lomit Patel (IMVU)

    Published: 12/4/2019
16. Working with Influencers - Kevan O’Brien (LBC Studios)

    Published: 11/27/2019
17. Starting Your Own Agency - Rebecca Nackson (Notable)

    Published: 11/20/2019
18. Excelling Marketing Strategies - Matthew Sadofsky (Studio)

    Published: 11/13/2019
19. Tracking Incrementality in UA - Moshi Blum (Adjust)

    Published: 11/6/2019
20. Scaling Niche Marketing - Ryan Watson (onXmaps, Inc.)

    Published: 10/30/2019