Apptivate: App Marketing Explained

217 Episodes

1. Adapting Mobile Marketing Strategies During Coronavirus - Michael Jessen (Socialpoint)

   Published: 8/11/2020
2. Why Transparency Matters on an Impression Level - Daniel Lopez (Electronic Arts)

   Published: 7/28/2020
3. Building Gaming Apps as a Service, Not a Product - Luis de la Cámara (Genera Games)

   Published: 7/21/2020
4. Growing Your Gaming App Userbase with In-App Surveys - Erik Hegely (Pixel Federation)

   Published: 7/14/2020
5. Why the Mobile App Industry is Hot on Creatives - Adam Lovallo (Grow.co, MAU, & Thesis)

   Published: 7/7/2020
6. The Untapped Potential of In-App Messaging for Mobile Marketers - Andy Carvell (Phiture)

   Published: 6/30/2020
7. Mobile Marketing lessons from LATAM - Mariano Sáenz (Winclap)

   Published: 6/23/2020
8. Why Gaming Apps Should Be Talking Directly to Their Users - Amanda Lulewicz (Glu Mobile)

   Published: 6/16/2020
9. How to Optimize Your Mobile Marketing Strategies with A/B Testing - Wout Laban (Leanplum)

   Published: 6/2/2020
10. The “Engagement Pyramid” that Keeps Customers Coming Back - Peggy Anne Salz (MobileGroove)

    Published: 5/26/2020
11. Major Transportation App Applies Incrementality to UA Campaigns - Antoine Lamy (Raive)

    Published: 5/19/2020
12. Marketing Mobile Social Casino Games - Andrey Kuznetsov (KamaGames)

    Published: 5/12/2020
13. Demystifying AI for Mobile Marketers - Jim Calhoun (Nectar9)

    Published: 5/5/2020
14. Talking Mobile Partnerships and the Index - Itay Vilenchuk (AppsFlyer)

    Published: 4/28/2020
15. Getting into People-Based Attribution - David Llewellyn (AppsFlyer)

    Published: 4/22/2020
16. Getting Holistic with ROAS - Shay Yosifon (Beach Bum Games)

    Published: 4/14/2020
17. Building Trust with Your Product Team - Tommaso Scazzocchio (Freeletics)

    Published: 4/7/2020
18. App Store Optimization: How to Get More Traffic to Your App - Warren Woodward (Upptic)

    Published: 3/30/2020
19. Boosting Organic Growth - Ne Djuric (Coca-Cola)

    Published: 3/24/2020
20. Converting and Retaining App Subscribers - Haseeb Tariq (Retention App)

    Published: 3/17/2020