210 Episodes

  1. Why Gaming Apps Should Be Talking Directly to Their Users - Amanda Lulewicz (Glu Mobile)

    Published: 6/16/2020

  2. How to Optimize Your Mobile Marketing Strategies with A/B Testing - Wout Laban (Leanplum)

    Published: 6/2/2020

  3. The “Engagement Pyramid” that Keeps Customers Coming Back - Peggy Anne Salz (MobileGroove)

    Published: 5/26/2020

  4. Major Transportation App Applies Incrementality to UA Campaigns - Antoine Lamy (Raive)

    Published: 5/19/2020

  5. Marketing Mobile Social Casino Games - Andrey Kuznetsov (KamaGames)

    Published: 5/12/2020

  6. Demystifying AI for Mobile Marketers - Jim Calhoun (Nectar9)

    Published: 5/5/2020

  7. Talking Mobile Partnerships and the Index - Itay Vilenchuk (AppsFlyer)

    Published: 4/28/2020

  8. Getting into People-Based Attribution - David Llewellyn (AppsFlyer)

    Published: 4/22/2020

  9. Getting Holistic with ROAS - Shay Yosifon (Beach Bum Games)

    Published: 4/14/2020

  10. Building Trust with Your Product Team - Tommaso Scazzocchio (Freeletics)

    Published: 4/7/2020

  11. App Store Optimization: How to Get More Traffic to Your App - Warren Woodward (Upptic)

    Published: 3/30/2020

  12. Boosting Organic Growth - Ne Djuric (Coca-Cola)

    Published: 3/24/2020

  13. Converting and Retaining App Subscribers - Haseeb Tariq (Retention App)

    Published: 3/17/2020

  14. Optimizing “Brandformance” in Mobile Marketing - Gessica Bicego (Blinkist)

    Published: 3/10/2020

  15. Mitigating Marketing Risks when Scaling - André Kempe (Freeletics)

    Published: 3/3/2020

  16. Marketing to Emerging Markets - Josh Gosliner (Juvo)

    Published: 2/25/2020

  17. Closing the Mobile App “Digital Gap” - Sylvie Vandevelde (itsme)

    Published: 2/19/2020

  18. Staying Agile with Automation - Maria Fossarello (BlaBlaCar)

    Published: 2/12/2020

  19. Valuing Branding in Mobile Marketing - Scott Tomkins (Digital Turbine)

    Published: 2/5/2020

  20. Diversifying Channels Beyond the Big 3 - Krishnan Menon (Fetch Rewards, Inc.)

    Published: 1/29/2020

9 / 11

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.