Apptivate: App Marketing Explained

216 Episodes

1. How to Thrive in Remote Work Environments - Allie Hitchcock (Houzz)

   Published: 3/1/2023
2. What App Marketers Need to Know About SKAN 4.0 and FLEDGE - Eran Friedman (Singular)

   Published: 2/14/2023
3. The 3 Markers of Good Marketing Automation - Joel Debus (Klarna)

   Published: 1/17/2023
4. Why Mobile Marketers Should Pay Attention to CTV - Gijsbert Pols (Adjust)

   Published: 1/10/2023
5. Roundup: Women in Mobile - Maria Lannon (Remerge)

   Published: 12/28/2022
6. Roundup: How to Market a Mobile Game Internationally - Brian Altman (Remerge)

   Published: 12/20/2022
7. The Dos and Don’ts of Soft Launching a Mobile Game - Matej Lančarič (Lancaric.me)

   Published: 12/13/2022
8. Contextual vs Behavioral Targeting - Pan Katsukis (Remerge)

   Published: 11/16/2022
9. Prioritizing Countries for an International App Launch - Mert Çamur (GameGuru)

   Published: 11/8/2022
10. Cracking Africa’s Mobile Gaming Market - Cordel Robbin-Coker (Carry1st)

    Published: 10/25/2022
11. Reducing Signal Loss with Well-Structured First-Party Data - Joshua Alvernia (Clue)

    Published: 10/20/2022
12. Tips for Overcoming SKAdNetwork’s 3 Biggest Issues - Eran Friedman (Singular)

    Published: 10/11/2022
13. Is Now the Right Time to Rebrand Your App? - Ariel Cohen

    Published: 10/5/2022
14. Debunking Myths About Offer Walls - Solomiya Mykoliv (Digital Turbine)

    Published: 9/28/2022
15. Marketing Strategies for Launching a Mobile Game - Dmitry Gubanenkov (Space Ape Games)

    Published: 9/20/2022
16. Monetization Strategies for Mobile Games - Farhan Haq (Hyper HQ)

    Published: 9/14/2022
17. Mobile Gaming: Are Your Creatives Inclusive & Accessible? - Claire Rozain (Rovio)

    Published: 9/8/2022
18. Is There a Winning Formula for Marketing a Mobile Game? - Aaron Pietsch (Rec Room)

    Published: 9/1/2022
19. Authentic Networking for Introverts - Vicki Goldman (Paramount Streaming)

    Published: 8/17/2022
20. Finding Ground Truth: Measuring & Testing Incrementality - Brian Krebs (MetricWorks)

    Published: 8/11/2022