Apptivate: App Marketing Explained

210 Episodes

1. The Dos and Don’ts of Soft Launching a Mobile Game - Matej Lančarič (Lancaric.me)

   Published: 12/13/2022
2. Contextual vs Behavioral Targeting - Pan Katsukis (Remerge)

   Published: 11/16/2022
3. Prioritizing Countries for an International App Launch - Mert Çamur (GameGuru)

   Published: 11/8/2022
4. Cracking Africa’s Mobile Gaming Market - Cordel Robbin-Coker (Carry1st)

   Published: 10/25/2022
5. Reducing Signal Loss with Well-Structured First-Party Data - Joshua Alvernia (Clue)

   Published: 10/20/2022
6. Tips for Overcoming SKAdNetwork’s 3 Biggest Issues - Eran Friedman (Singular)

   Published: 10/11/2022
7. Is Now the Right Time to Rebrand Your App? - Ariel Cohen

   Published: 10/5/2022
8. Debunking Myths About Offer Walls - Solomiya Mykoliv (Digital Turbine)

   Published: 9/28/2022
9. Marketing Strategies for Launching a Mobile Game - Dmitry Gubanenkov (Space Ape Games)

   Published: 9/20/2022
10. Monetization Strategies for Mobile Games - Farhan Haq (Hyper HQ)

    Published: 9/14/2022
11. Mobile Gaming: Are Your Creatives Inclusive & Accessible? - Claire Rozain (Rovio)

    Published: 9/8/2022
12. Is There a Winning Formula for Marketing a Mobile Game? - Aaron Pietsch (Rec Room)

    Published: 9/1/2022
13. Authentic Networking for Introverts - Vicki Goldman (Paramount Streaming)

    Published: 8/17/2022
14. Finding Ground Truth: Measuring & Testing Incrementality - Brian Krebs (MetricWorks)

    Published: 8/11/2022
15. Keep Your Creative Team Inspired - Sharon Romang (Headlight)

    Published: 7/12/2022
16. How Gaming Apps Are Adapting to SKAdNetwork 4.0 - Alexey Gusev (Goodgame Studios)

    Published: 6/28/2022
17. What to Expect When Marketing Mobile Games - Tiffanie Chau (Mistplay)

    Published: 6/21/2022
18. Mobile Measurement: Adapt or Die - Phil Golas (Spark Foundry)

    Published: 6/14/2022
19. How to Address Disrespectful Co-workers - Mariana D’Avila (Appreach)

    Published: 6/8/2022
20. How Marketers Influence Consumer Habits - Joaquín Flores (Kavak)

    Published: 5/24/2022