216 Episodes

  1. Marry your customers: Mobile apps for e-commerce brands - Matt Hudson (BildIt)

    Published: 12/11/2023

  2. Winning Mobile Marketing Strategies for TikTok - Pedro Arias (Admiral Media)

    Published: 11/22/2023

  3. Women in Mobile: Speaking Your Truth - Anna Gruzina (InnoGames)

    Published: 11/8/2023

  4. Tips on Influencer Marketing for Mobile Apps - Nadia Bubennikova (Famesters)

    Published: 10/25/2023

  5. Why You Should Be A/B Testing Your App Store Pages - Jesse Lempiäinen (Geeklab)

    Published: 10/11/2023

  6. Designing Your App’s Creative & Growth Strategy

    Published: 9/27/2023

  7. ASO Hacks for Increasing App Downloads - Simon Thillay (AppTweak)

    Published: 9/13/2023

  8. Mobile Games: 2023 Data & Trends - Ksenia Yurkina (Apptica)

    Published: 8/30/2023

  9. ChatGPT and the Future of Mobile Marketing - Jenny Pollock (Together Labs / IMVU)

    Published: 8/16/2023

  10. A Product Manager’s POV on Building an App - Reut Lazo (Akili)

    Published: 8/2/2023

  11. The Power of Deep Linking in Apps - Amanda Vandiver (Branch)

    Published: 7/19/2023

  12. Shifting the Mobile Marketer’s Mindset on Measurement - John Koetsier (Sparkplug9)

    Published: 7/5/2023

  13. The Future of Privacy-Safe Advertising on Android - Amit Varia (Google), Niv Klein (AppsFlyer), Pan Katsukis (Remerge)

    Published: 6/21/2023

  14. Why Are Next Billion User Markets Important for Your App? - Ludovic Thevelin (Google)

    Published: 6/7/2023

  15. Top 5 Mistakes Startups Make When Marketing New Apps - David Jumper (Hyper DP)

    Published: 5/24/2023

  16. Engagement & Retention Strategies from the Most Downloaded Apps (Part 2)

    Published: 5/10/2023

  17. Acquisition Strategies from the Most Downloaded Apps (Part 1) - Tara Kirkpatrick (Apptopia)

    Published: 4/26/2023

  18. How to Market and Grow EdTech App Products - Lomit Patel (Tynker)

    Published: 4/12/2023

  19. Building the Pipeline for More Women Leaders in Tech - Jennie Lewis (Airship)

    Published: 3/29/2023

  20. Women in Mobile: Overcoming Impostor Syndrome in the Tech Industry - Saadi Muslu (Singular)

    Published: 3/14/2023

3 / 11

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.