210 Episodes

  1. ASO Hacks for Increasing App Downloads - Simon Thillay (AppTweak)

    Published: 9/13/2023

  2. Mobile Games: 2023 Data & Trends - Ksenia Yurkina (Apptica)

    Published: 8/30/2023

  3. ChatGPT and the Future of Mobile Marketing - Jenny Pollock (Together Labs / IMVU)

    Published: 8/16/2023

  4. A Product Manager’s POV on Building an App - Reut Lazo (Akili)

    Published: 8/2/2023

  5. The Power of Deep Linking in Apps - Amanda Vandiver (Branch)

    Published: 7/19/2023

  6. Shifting the Mobile Marketer’s Mindset on Measurement - John Koetsier (Sparkplug9)

    Published: 7/5/2023

  7. The Future of Privacy-Safe Advertising on Android - Amit Varia (Google), Niv Klein (AppsFlyer), Pan Katsukis (Remerge)

    Published: 6/21/2023

  8. Why Are Next Billion User Markets Important for Your App? - Ludovic Thevelin (Google)

    Published: 6/7/2023

  9. Top 5 Mistakes Startups Make When Marketing New Apps - David Jumper (Hyper DP)

    Published: 5/24/2023

  10. Engagement & Retention Strategies from the Most Downloaded Apps (Part 2)

    Published: 5/10/2023

  11. Acquisition Strategies from the Most Downloaded Apps (Part 1) - Tara Kirkpatrick (Apptopia)

    Published: 4/26/2023

  12. How to Market and Grow EdTech App Products - Lomit Patel (Tynker)

    Published: 4/12/2023

  13. Building the Pipeline for More Women Leaders in Tech - Jennie Lewis (Airship)

    Published: 3/29/2023

  14. Women in Mobile: Overcoming Impostor Syndrome in the Tech Industry - Saadi Muslu (Singular)

    Published: 3/14/2023

  15. How to Thrive in Remote Work Environments - Allie Hitchcock (Houzz)

    Published: 3/1/2023

  16. What App Marketers Need to Know About SKAN 4.0 and FLEDGE - Eran Friedman (Singular)

    Published: 2/14/2023

  17. The 3 Markers of Good Marketing Automation - Joel Debus (Klarna)

    Published: 1/17/2023

  18. Why Mobile Marketers Should Pay Attention to CTV - Gijsbert Pols (Adjust)

    Published: 1/10/2023

  19. Roundup: Women in Mobile - Maria Lannon (Remerge)

    Published: 12/28/2022

  20. Roundup: How to Market a Mobile Game Internationally - Brian Altman (Remerge)

    Published: 12/20/2022

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.