Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

71 Episodes

1. Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations

   Published: 1/16/2025
2. The replication crisis: How to avoid basing your marketing on bogus findings

   Published: 1/9/2025
3. How to change habitual customer behaviour in the New Year

   Published: 12/19/2024
4. Interview: Phil Barden, author of Decoded, on how to apply neuroscience to marketing

   Published: 12/5/2024
5. The behavioural science behind the perfect gift

   Published: 11/20/2024
6. Interview: Les Binet, co-author of The Long and the Short of It, on the secrets behind effective advertising

   Published: 11/5/2024
7. Get Out the Vote: How behavioral science can boost voter turnout

   Published: 10/24/2024
8. How indulgence brands can benefit from moral licensing

   Published: 10/9/2024
9. Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier

   Published: 9/26/2024
10. Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science

    Published: 9/12/2024
11. How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte

    Published: 8/29/2024
12. How Disney uses the peak-end rule to manage queues and spark joy

    Published: 8/15/2024
13. Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector

    Published: 8/14/2024
14. Summer holidays: using nostalgia to increase willingness to pay

    Published: 6/3/2024
15. Football: The Lessons Behind ActionThe marketing lessons from penalty kicks: The lessons behind action bias and fluent devices Bias and Fluent Devices

    Published: 5/28/2024
16. How Liquid Death broke category norms to stand out from the crowd

    Published: 5/6/2024
17. Kentucky derby: gambling and the danger of overconfidence

    Published: 4/30/2024
18. Three biases that promote sustainable behaviour

    Published: 4/18/2024
19. How Red Bull used the principle of relativity to shrink their can and grow their sales

    Published: 4/9/2024
20. How Chipotle employs the pique effect to generate excitement

    Published: 3/25/2024