Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

71 Episodes

1. How Costco uses the sunk cost effect to drive repeat purchase

   Published: 3/12/2024
2. Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations

   Published: 2/29/2024
3. The Super Bowl: why costly signalling makes messages more effective

   Published: 2/27/2024
4. Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond

   Published: 2/27/2024
5. Valentine’s Day and why much market research is misleading

   Published: 2/27/2024
6. Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology

   Published: 2/27/2024
7. New Year's Resolution: The power of a public commitment

   Published: 12/22/2023
8. How De Beers used anchoring to create perhaps the world’s most successful ad

   Published: 9/28/2023
9. How Snickers use trigger moments to drive consumption

   Published: 9/28/2023
10. How ‘Don’t Mess With Texas’ achieved success by recognizing ads are a weak force

    Published: 9/28/2023
11. How UberEats makes picking simpler to scale up sales

    Published: 9/28/2023
12. How Apple made its benefits more memorable by making them concrete

    Published: 9/28/2023
13. How The Economist used the generation effect to make their ads memorable

    Published: 9/28/2023
14. How Got Milk? harnessed loss aversion to win market share

    Published: 9/28/2023
15. How Blue Apron adds a little friction to boost taste perceptions

    Published: 6/6/2023
16. How Grey Goose uses price to signal superior quality

    Published: 6/6/2023
17. How Facebook harnesses uncertain rewards to build a sticky user experience

    Published: 6/6/2023
18. How political campaigns have applied behavioural science to sway their audience

    Published: 6/6/2023
19. How Dyson uses the illusion of effort to set expectations of excellence

    Published: 5/30/2023
20. How KFC used scarcity in a creative way to drum up sales

    Published: 5/17/2023