Business of Apps Podcast

198 Episodes

1. #193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant

   Published: 4/15/2024
2. #192: State of Mobile 2024 with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai

   Published: 4/2/2024
3. #191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily

   Published: 3/18/2024
4. #190: Better App Experiences: How to Reduce App Crashes and ANRs with Colin Contreary, Head of Content at Embrace

   Published: 3/14/2024
5. #189: SKAN 4.0: the 2024 hands-on insight with Pablo Pérez González, Performance Marketing Director at Admiral Media

   Published: 3/11/2024
6. #188: Smart Marketing for Smart Apps: AI Insights for 2024 with Günay Aliyeva, Co-Founder of Gamelight

   Published: 3/4/2024
7. #187: Boosting App Growth with Ad Creatives with Jessica Gotti, Head of Performance Marketing at Paired

   Published: 2/26/2024
8. #186: The best and worst mobile user experiences with Eric Futoran, Co-Founder of Embrace

   Published: 2/19/2024
9. How do you scale subscription apps for kids with Luisa Zuleta, Growth Lead at Sago Mini & Toca Boca

   Published: 2/12/2024
10. #184: New regulatory landscape of In-App purchases with Michael Bilotta, Head of Digital Goods & Services at Worldline

    Published: 2/5/2024
11. #183: Boosting User Engagement and App Retention @ APS Berlin

    Published: 1/25/2024
12. #182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks

    Published: 1/22/2024
13. #181: App Growth Strategies for 2024 @ APS Berlin

    Published: 1/18/2024
14. #180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal

    Published: 1/15/2024
15. #179: App Subscription A/B Testing best practices with Steve P. Young, Founder at App Masters

    Published: 1/8/2024
16. #178: Using Generative AI to boost your monetization strategy with Jenny Kay Pollock, Mobile App Expert

    Published: 1/2/2024
17. #177: Preventing App Subscriber Churn with Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats

    Published: 12/18/2023
18. #176: A Mobile Consumer Behaviors landscape with Paul Neto, co-founder, Chief Marketing Officer at Measure Protocol

    Published: 12/11/2023
19. #175: Enterprise app development security with Greg Ellis, General Manager, Application Security at Digital.ai

    Published: 12/4/2023
20. #174: Strategies to master retail on mobile with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai

    Published: 11/27/2023