Business of Apps Podcast

241 Episodes

1. #236: Web-first growth: the new playbook for app UA with Gessica Bicego, Marketing & Growth Consultant

   Published: 6/2/2025
2. #235: “Next gen ad creative: hits & misses” App Promotion Summit London panel

   Published: 5/26/2025
3. #234: “Beyond installs: the future of app growth (2025)” App Promotion Summit London panel

   Published: 5/19/2025
4. #233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai

   Published: 5/12/2025
5. #232: Mobile app paywalls & cognitive biases with Max Amelang, Product Marketing Manager at Prematch

   Published: 4/14/2025
6. #231: Beyond behavior: unlocking intent with on-device AI with Dieter Rappold CEO at ContextSDK

   Published: 4/9/2025
7. #230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel

   Published: 3/17/2025
8. #229: “How top apps win at user acquisition” App Promotion Summit Berlin panel

   Published: 3/3/2025
9. #228: “Data-drive strategies for UA” App Promotion Summit Berlin panel

   Published: 2/24/2025
10. #227: AI UGC: Scaling Mobile Creative with Andy Willers, Co-Founder at Favoured

    Published: 2/17/2025
11. #226: “User Acquisition in 2025” App Promotion Summit Berlin panel

    Published: 2/10/2025
12. #225: Driving App Growth with A/B Testing with Tina Kim, Director of Product Management at Huckleberry Labs

    Published: 2/3/2025
13. #224: Breaking down the Subscription Value Loop strategy with Phil Carter, Growth Advisor at Elemental Growth

    Published: 1/20/2025
14. #223: “AI breakthroughs: revolutionizing mobile app marketing" App Promotion Summit San Francisco panel

    Published: 12/16/2024
15. #222: App marketing success in the privacy-centric era with Nicoline Strøm-Jensen, Head of Program Management at Adjust

    Published: 12/9/2024
16. #221: Shaping the future of app distribution: trust, growth, and regulation with Shalom Michaeli, Managing Director, Alternative App Stores at Digital Turbine

    Published: 12/2/2024
17. #220: Using cognitive biases to boost app engagement and revenue with Senior Product Manager at Cleo

    Published: 11/25/2024
18. #219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel

    Published: 11/21/2024
19. #218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve

    Published: 11/19/2024
20. #217: Cracking international app pricing with Jacob Rushfinn, Founder & Author at Retention.Blog

    Published: 11/11/2024