Business of Apps Podcast

237 Episodes

1. #212: Gamify your loyalty: the secret to mobile engagement with Thomas Yannopoulos, VP of Revenue, Americas at adjoe

   Published: 9/23/2024
2. #211: Mastering mobile product development: data & agility with Jennifer Camacho, Mobile Product Lead at Nespresso

   Published: 9/9/2024
3. #210: Mastering ASA: Proven ASO Strategies with Simon Thillay, Head of ASO at AppTweak

   Published: 9/2/2024
4. #209: Quick-Track to User Loyalty: From On-boarding to Engagement with Jeremiah Runser, Marketing Director of Sandbox

   Published: 8/26/2024
5. #208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat

   Published: 8/21/2024
6. #207: Maximizing growth with Web-to-App funnels with Anastasiia Karlova, Head of Marketing at PlantIn

   Published: 8/12/2024
7. #206: Evolving apps: Meeting user needs and staying intuitive with Paul Sakhatskyi, Head of Product Marketing at Readdle

   Published: 8/5/2024
8. #205: Unlocking app growth with Marketing Mix Modeling with Gary Danks, General Manager for AIM by Kochava

   Published: 7/29/2024
9. #204: Transforming ‘meh’ to magic: AI-driven app engagement boosts with Steve Toy, Chief Executive Officer at Memrise

   Published: 7/22/2024
10. #203: Helping retailers retain app acquisition gains with Thomas Butta, Chief Strategy & Marketing Officer at Airship

    Published: 7/15/2024
11. #202: App growth with affiliate marketing with Taras Kiseliuk, CEO at ClickDealer

    Published: 7/8/2024
12. #201: Testing the app’s edge marketability with Deniz Kekeç, Performance Marketing Manager at InnoGames

    Published: 7/1/2024
13. 🎉 #200: How to grow an app sustainably with Mike Rhodes, Founder and CEO at ConsultMyApp

    Published: 6/10/2024
14. #199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta

    Published: 6/3/2024
15. #198: App Growth Strategy: the Deezer’s case with Sherina Khalidi, VP Performance Marketing at Deezer

    Published: 5/27/2024
16. #197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app

    Published: 5/20/2024
17. #196: B.I.G ad opportunity in mobile games with Ravi Pimplaskar, Director of Marketing at Digital Turbine

    Published: 5/13/2024
18. #195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst

    Published: 5/6/2024
19. #194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTesting

    Published: 4/29/2024
20. #193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant

    Published: 4/15/2024