Business of Apps Podcast

233 Episodes

1. #208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat

   Published: 8/21/2024
2. #207: Maximizing growth with Web-to-App funnels with Anastasiia Karlova, Head of Marketing at PlantIn

   Published: 8/12/2024
3. #206: Evolving apps: Meeting user needs and staying intuitive with Paul Sakhatskyi, Head of Product Marketing at Readdle

   Published: 8/5/2024
4. #205: Unlocking app growth with Marketing Mix Modeling with Gary Danks, General Manager for AIM by Kochava

   Published: 7/29/2024
5. #204: Transforming ‘meh’ to magic: AI-driven app engagement boosts with Steve Toy, Chief Executive Officer at Memrise

   Published: 7/22/2024
6. #203: Helping retailers retain app acquisition gains with Thomas Butta, Chief Strategy & Marketing Officer at Airship

   Published: 7/15/2024
7. #202: App growth with affiliate marketing with Taras Kiseliuk, CEO at ClickDealer

   Published: 7/8/2024
8. #201: Testing the app’s edge marketability with Deniz Kekeç, Performance Marketing Manager at InnoGames

   Published: 7/1/2024
9. 🎉 #200: How to grow an app sustainably with Mike Rhodes, Founder and CEO at ConsultMyApp

   Published: 6/10/2024
10. #199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta

    Published: 6/3/2024
11. #198: App Growth Strategy: the Deezer’s case with Sherina Khalidi, VP Performance Marketing at Deezer

    Published: 5/27/2024
12. #197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app

    Published: 5/20/2024
13. #196: B.I.G ad opportunity in mobile games with Ravi Pimplaskar, Director of Marketing at Digital Turbine

    Published: 5/13/2024
14. #195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst

    Published: 5/6/2024
15. #194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTesting

    Published: 4/29/2024
16. #193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant

    Published: 4/15/2024
17. #192: State of Mobile 2024 with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai

    Published: 4/2/2024
18. #191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily

    Published: 3/18/2024
19. #190: Better App Experiences: How to Reduce App Crashes and ANRs with Colin Contreary, Head of Content at Embrace

    Published: 3/14/2024
20. #189: SKAN 4.0: the 2024 hands-on insight with Pablo Pérez González, Performance Marketing Director at Admiral Media

    Published: 3/11/2024