Business of Apps Podcast

233 Episodes

1. #33: Advertising on TikTok with Tiffany Ou, GM Americas at Nativex

   Published: 8/24/2020
2. #32: In-app bidding with Daniel Tchernahovsky, Managing Director, EMEA at Applovin

   Published: 8/17/2020
3. #31: A/B Testing for an app with Karan Tibdewal, Growth Consultant at Phiture

   Published: 8/10/2020
4. #30: When COVID-19 causes a spike in demand with Tina Zhang, Paid Acquisition Manager, Memrise app

   Published: 8/3/2020
5. #29: Third Party ad networks with Solange Baki, Growth Marketing Manager at Badoo

   Published: 7/28/2020
6. #28: App user experience: best practices with Daniel Ushida, Growth Hacker at Growth Tribe Academy

   Published: 7/20/2020
7. #27: A/B Testing on Google Play with Susan Azari, Mobile App Commercial Lead at The Very Group

   Published: 7/13/2020
8. #26: How does COVID-19 influence Airline industry? With Alexandra Lamachenka, Global Marketing Manager at Skyscanner

   Published: 7/6/2020
9. #25: Community-based app management: best practices with Ayat Baroudi, Head of CRM Marketing at Fishbrain

   Published: 6/29/2020
10. #24: COVID-19 impact on Snapchat with Samuel Bevan, Head of Emerging International, Advertising Solutions at Snap

    Published: 6/22/2020
11. #23: App Store Optimization for Google Play with Marie-Laure Cruyt, Chief Product Officer at AppTweak

    Published: 6/15/2020
12. #22: App product development and CRM behind ITV Hub with Stuart Jones, Head of Product at ITV HUB

    Published: 6/8/2020
13. #21: COVID19 app marketing update – trends & tools with David Llewellyn, Director of Marketing EMEA at AppsFlyer

    Published: 6/1/2020
14. #20: App Growth during COVID-19 with Loren Gould, Marketing Director at Cuvva

    Published: 5/25/2020
15. #19: App Store Optimization in action with Paul McCallum, Director of Customer Acquisition at Babylon Health [case study]

    Published: 5/18/2020
16. #18: A Full Funnel Marketing with George Sharpe, founder of Favoured

    Published: 5/11/2020
17. #17: App marketing on TikTok with Tim Armoo, CEO of FanBytes

    Published: 5/4/2020
18. #16: 10 Actions marketers need to win mobile with Lexi Sydow, Data Analyst at App Annie

    Published: 4/27/2020
19. #15: The art of storytelling for app marketing during COVID-19 pandemic with Faye Liddle-Moore, Commercial Director, Northern Europe at Outbrain

    Published: 4/20/2020
20. #14: Marketing automation on mobile with Paul H. Müller, CTO & Co-Founder of Adjust

    Published: 4/13/2020