Business of Apps Podcast

237 Episodes

1. #57: Higher purpose campaigns to grow your app with Luca Stefanutti, Head of Product Marketing at Runtastic

   Published: 3/1/2021
2. #56: Product led app growth with Tanya Sharma, Product Marketing & Strategy at Babbel

   Published: 2/22/2021
3. #55: App users retention with out-of-the-box thinking with Catherine Bostian, Senior CRM Tech Manager at Delivery Hero

   Published: 2/15/2021
4. #54: App Store vs. Google Play marketing with Christinne Cuyugan, Growth Marketing at Drops

   Published: 2/8/2021
5. #53: ASO & Paid UA duo: best practices with Arthur Kolayan, VP, Sales & Partnerships at Jellyfish

   Published: 2/1/2021
6. #52: Finance for App UA managers with Martin Macmillan, CEO and Founder at Pollen VC

   Published: 1/25/2021
7. #51: How to win Gen Z on mobile with Lexi Sydow, Senior Market Insights Manager at App Annie

   Published: 1/18/2021
8. #50: How to effectively retarget for e-commerce with Thomas Yannopoulos, Director of Sales at REMERGE

   Published: 1/11/2021
9. #49: What app publishers need to know about data today with Lior Barak, Co-Founder at Tale About Data

   Published: 12/14/2020
10. #48: Combatting mobile ad fraud in COVID-19 era with Luke Taylor, COO and Founder at TrafficGuard

    Published: 12/7/2020
11. #47: App growth in 2020: Stitcher with Julie Booth, Growth Marketing Manager at Stitcher

    Published: 11/30/2020
12. #46: Transparency and mobile performance with Jordi de los Pinos, Co-founder and CEO at SMADEX

    Published: 11/23/2020
13. #45: Paid Social Campaigns with Hannah Parvaz, Head of Growth at Curio

    Published: 11/16/2020
14. #44: Dating apps growth in 2020 with Geoff Cook, CEO of The Meet Group

    Published: 11/9/2020
15. #43: App Subscriptions with David Barnard, Developer Advocate at RevenueCat

    Published: 11/2/2020
16. #42: App User Acquisition with Influencers with Federico Llano, Co-Founder TATAM Digital

    Published: 10/26/2020
17. #41: App promotion with Reddit with Ashleigh Rankin, Senior Manager, Growth Partnerships at Reddit

    Published: 10/19/2020
18. #40: App Success in 2020 with Darius Mora CMO at Reflectly

    Published: 10/12/2020
19. #39: App retention: best practices with Anja Obermüller, Head of Product Marketing, Runtastic

    Published: 10/5/2020
20. #38: User Acquisition with Christian Eckhardt, CEO and Co-Founder at Customlytics

    Published: 9/28/2020