Business of Apps Podcast

233 Episodes

1. #188: Smart Marketing for Smart Apps: AI Insights for 2024 with Günay Aliyeva, Co-Founder of Gamelight

   Published: 3/4/2024
2. #187: Boosting App Growth with Ad Creatives with Jessica Gotti, Head of Performance Marketing at Paired

   Published: 2/26/2024
3. #186: The best and worst mobile user experiences with Eric Futoran, Co-Founder of Embrace

   Published: 2/19/2024
4. #185: How do you scale subscription apps for kids with Luisa Zuleta, Growth Lead at Sago Mini & Toca Boca

   Published: 2/12/2024
5. #184: New regulatory landscape of In-App purchases with Michael Bilotta, Head of Digital Goods & Services at Worldline

   Published: 2/5/2024
6. #183: Boosting User Engagement and App Retention @ APS Berlin

   Published: 1/25/2024
7. #182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks

   Published: 1/22/2024
8. #181: App Growth Strategies for 2024 @ APS Berlin

   Published: 1/18/2024
9. #180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal

   Published: 1/15/2024
10. #179: App Subscription A/B Testing best practices with Steve P. Young, Founder at App Masters

    Published: 1/8/2024
11. #178: Using Generative AI to boost your monetization strategy with Jenny Kay Pollock, Mobile App Expert

    Published: 1/2/2024
12. #177: Preventing App Subscriber Churn with Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats

    Published: 12/18/2023
13. #176: A Mobile Consumer Behaviors landscape with Paul Neto, co-founder, Chief Marketing Officer at Measure Protocol

    Published: 12/11/2023
14. #175: Enterprise app development security with Greg Ellis, General Manager, Application Security at Digital.ai

    Published: 12/4/2023
15. #174: Strategies to master retail on mobile with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai

    Published: 11/27/2023
16. #173: The 2023 Customer Engagement Awards with Josh Hollander, Head of Customer Success at OneSignal

    Published: 11/20/2023
17. #172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove

    Published: 11/6/2023
18. #171: 2023 Mobile UA and Monetization landscape with Renz Gonzales, Head of Biz Dev at PropellerAds

    Published: 10/31/2023
19. #170: ”User Acquisition for Subscription Apps:” App Promotion Summit San Francisco panel

    Published: 10/26/2023
20. #169: Winning attention of mobile audiences with Mark Slade, VP Brand at Digital Turbine

    Published: 10/23/2023