Business of Apps Podcast

233 Episodes

1. #73: User Acquisition via Influencer Marketing with Lucia Aguilar, Founder at TATAM.digital

   Published: 7/12/2021
2. #72: WWDC 2021 implications for iOS developers with Justin Welter, VP of Brand Performance and BD at AdColony

   Published: 6/21/2021
3. #71: What does make an app a hit? with Sean Casto, CEO of PreApps

   Published: 6/14/2021
4. #70: App Growth Rocket model with Luca Mastrorocco, Co-Founder of REPLUG

   Published: 6/7/2021
5. #69: App Stores Trends in 2021 with Ariel Michaeli, CEO at AppFigures

   Published: 5/31/2021
6. #68: App Growth story in 2021: FishBrain with Lisa Kennelly, CMO at FishBrain

   Published: 5/17/2021
7. #67: Managing the UK’s largest under 5’s app portfolio with Ian Irving, Senior SEO & ASO Specialist in BBC

   Published: 5/10/2021
8. #66: Growing an app with a mission with Aleksandra Reinert, Growth Marketing at Olio

   Published: 5/3/2021
9. #65: How we 5x our growth in 10 months with Jimmy Davis, Head of Acquisition & CRM at Fiit

   Published: 4/26/2021
10. #64: What makes TikTok tick? with Oliver Yonchev, Managing Director at Social Chain

    Published: 4/19/2021
11. #63: TikTok marketing for brands: best practices with Evan Horowitz, CEO at Movers+Shakers

    Published: 4/12/2021
12. #62: How to grow your app during the pandemic with Grzegorz Garczyński, Director of Global Performance Marketing at Booksy

    Published: 4/5/2021
13. #61: How to balance a growth strategy for the short and long term with Jess Overton, Director of Demand at ironSource

    Published: 3/29/2021
14. #60: The State of Mobile 2021 with Amir Ghodrati, Director, Market Insights at App Annie

    Published: 3/22/2021
15. #59: App localization best practices with Victoria Chang, International Growth Lead at Flowkey

    Published: 3/15/2021
16. #58: Unconventional ASO: custom campaigns with Binh Dang, Senior Organic App Growth Manager at Idealo

    Published: 3/8/2021
17. #57: Higher purpose campaigns to grow your app with Luca Stefanutti, Head of Product Marketing at Runtastic

    Published: 3/1/2021
18. #56: Product led app growth with Tanya Sharma, Product Marketing & Strategy at Babbel

    Published: 2/22/2021
19. #55: App users retention with out-of-the-box thinking with Catherine Bostian, Senior CRM Tech Manager at Delivery Hero

    Published: 2/15/2021
20. #54: App Store vs. Google Play marketing with Christinne Cuyugan, Growth Marketing at Drops

    Published: 2/8/2021