Call To Action
A podcast by Giles Edwards - Fridays
Categories:
137 Episodes
-
135: [BEST OF] A masterclass in managing distinctive brand assets with Jenni Romaniuk of the Ehrenberg-Bass Institute.
Published: 3/1/2024 -
134: Dissecting ad land’s WORST Super Bowl in years with Andrew Tindall of System1
Published: 2/13/2024 -
133: 10,634 brilliant marketers listened to our maiden episode with Richard Shotton. Now he’s back, almost exactly 5 years and 1 book better.
Published: 2/2/2024 -
132: Feel better about marketing™ with Call to Action® [TRAILER]
Published: 1/23/2024 -
131: [BEST OF] What Morph is really like - Gavin Strange, Director & Designer at Aardman Animations.
Published: 1/19/2024 -
130: Taking aim at Amazon: Why physical retail will ALWAYS beat online with BOXPARK & Boxfresh founder Roger Wade.
Published: 1/5/2024 -
129: How NOT to use AI as a strategist with Julian Cole, Strategy Finishing School
Published: 12/15/2023 -
128: How Taskmaster creator Alex Horne keeps coming up with sensationally silly tasks
Published: 12/1/2023 -
127: The current state of creativity in advertising with Alex Jenkins, Contagious
Published: 11/17/2023 -
126: Why hope exists in the form of psychedelics with behavioural science leader & Nudgestock host, Tara Austin
Published: 11/3/2023 -
125: How Lucky Saint is using brand codes to become iconic with Emily Laws, Head of Brand
Published: 10/20/2023 -
124: Mind Your Business: Startle [Episode 3 of 3]
Published: 10/11/2023 -
124: Mind Your Business: Startle [Episode 2 of 3]
Published: 10/11/2023 -
124: Mind Your Business: Startle [Episode 1 of 3]
Published: 10/11/2023 -
123: A masterclass in Proper Marketing with Tourism Australia CMO, Susan Coghill
Published: 10/6/2023 -
122: Why we're wrong to think of ourselves as individuals with the HERDmeister, Mark Earls
Published: 9/22/2023 -
121: How Tracksuit is turning the world of brand tracking upside down with Matt Herbert & Conor Archbold
Published: 9/8/2023 -
120: Why you can't afford NOT to be creative with Contagious co-founder, Paul Kemp-Robertson
Published: 8/25/2023 -
119: Writing a how-to-guide for ad land with author of Junior, Thomas Kemeny
Published: 8/11/2023 -
118: Why the 'London bubble' is a myth with research duo, Andrew Tenzer & Ian Murray
Published: 7/28/2023
Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY