Call To Action
A podcast by Giles Edwards - Fridays
Categories:
137 Episodes
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97: Beating quick fix mentality through psychedelics with Stefana Bosse & Jennifer Tessler
Published: 10/7/2022 -
96: Loud, proud critic (and lover) of the ad industry, Derek Walker, reveals what ad agencies REALLY fear
Published: 9/23/2022 -
95: How to explain data in a way people ACTUALLY understand with Dr Grace Kite, Econometrician
Published: 9/9/2022 -
94: Top strategist Tom Roach on why siloing creative, strategy, and media is NONSENSE
Published: 8/26/2022 -
93: Meet Marc Lewis, the man behind the world's most awarded ad school
Published: 8/12/2022 -
92: Industry legend Cameron Day on writing his Advertising Survival Guides
Published: 7/29/2022 -
91: How studying songwriting makes you a better copywriter with Carolyn Barclay
Published: 7/15/2022 -
90: Why your ad being EXPENSIVE and IGNORED might be a good thing with strategist Alex Murrell
Published: 7/1/2022 -
89: Why discounts destroy brands with "revenue architect" Dave Wakeman
Published: 6/17/2022 -
88: Why there's never been a more exciting time to be a media planner with Rich Kirk, Zenith
Published: 6/3/2022 -
87: TikTok sensation Rob Mayhew on how to win at LinkedIn
Published: 5/20/2022 -
86: Why you can't sell tea bags in Sudan (and other lessons from a career spanning four continents) with marketer Keerti Nair
Published: 5/6/2022 -
85: TBWA/Chiat/Day's Chief Creative Officer, Amy Ferguson, on how to hack the Super Bowl
Published: 4/22/2022 -
84: How to adopt a 2-speed strategy with professional services marketer, Lee Grunnell
Published: 4/8/2022 -
83: Stopping ad agencies becoming the least creative places on earth with Laura Jordan Bambach, Chief Creative Officer at Grey London
Published: 3/25/2022 -
82: One of Britain's most awarded copywriters, Nick Asbury, dismantles brand purpose
Published: 3/11/2022 -
81: Professor Karen Nelson-Field schools us on all things attention
Published: 2/25/2022 -
80: ‘Loyalty programmes; a complete waste of time?’. Jake Sanders, Derek Walker and Lee Woodard fight it out.
Published: 2/17/2022 -
79: Hey Whipple, Squeeze This author, Luke Sullivan, on writing THE creative bible
Published: 2/11/2022 -
78: Using game theory to make better decisions with strategy & risk expert, Andrey Ivanov
Published: 1/28/2022
Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY