Call To Action
A podcast by Giles Edwards - Fridays
162 Episodes
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122: Why we're wrong to think of ourselves as individuals with the HERDmeister, Mark Earls
Published: 9/22/2023 -
121: How Tracksuit is turning the world of brand tracking upside down with Matt Herbert & Conor Archbold
Published: 9/8/2023 -
120: Why you can't afford NOT to be creative with Contagious co-founder, Paul Kemp-Robertson
Published: 8/25/2023 -
119: Writing a how-to-guide for ad land with author of Junior, Thomas Kemeny
Published: 8/11/2023 -
118: Why the 'London bubble' is a myth with research duo, Andrew Tenzer & Ian Murray
Published: 7/28/2023 -
117: How copywriter and messabouter Dave Harland wins work by confusing LinkedIn scammers
Published: 7/14/2023 -
116: How you can create more effective work with Rosie & Faris Yakob
Published: 6/30/2023 -
115: Why you SHOULD be a pain in the aris (with compassion) with Charity and Business Leader, Chris Paouros
Published: 6/16/2023 -
114: "Why aren't ad agencies advertising themselves?" with Copywriter & Creative Director, David Moore
Published: 6/2/2023 -
113: "Should you chuck buyer personas in the bin?" with Copywriter, Diane Wiredu
Published: 5/19/2023 -
112: The man behind the Ad Agency of the Year with Greg Hahn, Mischief
Published: 5/5/2023 -
111: "Is advertising changing for better or worse?" with Orlando Wood, System 1
Published: 4/21/2023 -
110: How to beat uncertainty and unpredictability with Matt Watkinson, CX consultant & author of Mastering Uncertainty
Published: 4/7/2023 -
109: A masterclass in brand health tracking with Jenni Romaniuk, Ehrenberg-Bass Institute & Author of Better Brand Health
Published: 3/24/2023 -
108: Meet the woman called in when one of the big consultancies fails with Lisl Macdonald, Marketer & Problem Solver
Published: 3/10/2023 -
107: Game of Thrones actor, Tim Plester, on why the Red Wedding stunk & getting his role in After Life
Published: 2/24/2023 -
106: How Joe Glover built the loveliest community in marketing, The Marketing Meetup
Published: 2/10/2023 -
105: "When will agencies understand the value of account management?!" with Faizan Ali, VMLY&R
Published: 1/27/2023 -
104: How to raise your prices with current clients (and not p**s them off in the process) with Blair Enns, Win Without Pitching
Published: 1/13/2023 -
103: Meet the man to thank for skippable ads on YouTube; Walter Geer III, VMLY&R HEALTH
Published: 12/16/2022
Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY