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A podcast by Giles Edwards - Fridays

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137 Episodes

  1. 97: Beating quick fix mentality through psychedelics with Stefana Bosse & Jennifer Tessler

    Published: 10/7/2022
  2. 96: Loud, proud critic (and lover) of the ad industry, Derek Walker, reveals what ad agencies REALLY fear

    Published: 9/23/2022
  3. 95: How to explain data in a way people ACTUALLY understand with Dr Grace Kite, Econometrician

    Published: 9/9/2022
  4. 94: Top strategist Tom Roach on why siloing creative, strategy, and media is NONSENSE

    Published: 8/26/2022
  5. 93: Meet Marc Lewis, the man behind the world's most awarded ad school

    Published: 8/12/2022
  6. 92: Industry legend Cameron Day on writing his Advertising Survival Guides

    Published: 7/29/2022
  7. 91: How studying songwriting makes you a better copywriter with Carolyn Barclay

    Published: 7/15/2022
  8. 90: Why your ad being EXPENSIVE and IGNORED might be a good thing with strategist Alex Murrell

    Published: 7/1/2022
  9. 89: Why discounts destroy brands with "revenue architect" Dave Wakeman

    Published: 6/17/2022
  10. 88: Why there's never been a more exciting time to be a media planner with Rich Kirk, Zenith

    Published: 6/3/2022
  11. 87: TikTok sensation Rob Mayhew on how to win at LinkedIn

    Published: 5/20/2022
  12. 86: Why you can't sell tea bags in Sudan (and other lessons from a career spanning four continents) with marketer Keerti Nair

    Published: 5/6/2022
  13. 85: TBWA/Chiat/Day's Chief Creative Officer, Amy Ferguson, on how to hack the Super Bowl

    Published: 4/22/2022
  14. 84: How to adopt a 2-speed strategy with professional services marketer, Lee Grunnell

    Published: 4/8/2022
  15. 83: Stopping ad agencies becoming the least creative places on earth with Laura Jordan Bambach, Chief Creative Officer at Grey London

    Published: 3/25/2022
  16. 82: One of Britain's most awarded copywriters, Nick Asbury, dismantles brand purpose

    Published: 3/11/2022
  17. 81: Professor Karen Nelson-Field schools us on all things attention

    Published: 2/25/2022
  18. 80: ‘Loyalty programmes; a complete waste of time?’. Jake Sanders, Derek Walker and Lee Woodard fight it out.

    Published: 2/17/2022
  19. 79: Hey Whipple, Squeeze This author, Luke Sullivan, on writing THE creative bible

    Published: 2/11/2022
  20. 78: Using game theory to make better decisions with strategy & risk expert, Andrey Ivanov

    Published: 1/28/2022

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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY