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A podcast by Giles Edwards - Fridays

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137 Episodes

  1. 77: Why everyone is BOTH right AND wrong about loyalty with John Lyons

    Published: 1/14/2022
  2. 76: Behind the strategy for some of Haribo's most talked about ads with Rania & Trevor Robinson, Quiet Storm

    Published: 11/26/2021
  3. 75: Should your business have a 25 year plan? Consultant & mentor Jess Gregson weighs in

    Published: 11/12/2021
  4. 74: The man behind some of Britain’s most famous ads & author of Anatomy of Humbug, Paul Feldwick

    Published: 10/29/2021
  5. 73: Why creatives don't do well in captivity with copywriter Andrew Boulton

    Published: 10/15/2021
  6. 72: The art and science of data driven marketing with Molly Baker, Ex-Ben & Jerry's & Founder of Indie Consulting

    Published: 10/1/2021
  7. 71: Meet Thomas Kolster the brand purpose expert who thinks Patagonia is full of sh*t

    Published: 9/17/2021
  8. 70: Living under a false name & skirting death (more than once) with one of the all time copywriting greats, Drayton Bird.

    Published: 9/3/2021
  9. 69: ADHD as a creative advantage with designer Victoria Rosselli

    Published: 8/20/2021
  10. 68: "What's the noose around too many marketer's necks?" with ...Gasp! founder Giles Edwards & JP Castlin

    Published: 8/6/2021
  11. 67: Industry legend Steve Harrison on writing “the most provocative advertising book in years”

    Published: 7/23/2021
  12. 66: How to win your first client with Freelancer Magazine Editor Sophie Cross

    Published: 7/9/2021
  13. 65: A masterclass on how to do better virtual keynotes with Marcus John Henry Brown

    Published: 6/25/2021
  14. 64: Why a good craftsperson isn't always a good manager with designer turned strategist Izzi Hays

    Published: 6/11/2021
  15. 63: Why everyone hates marketers according to one of the most maverick marketers on the planet, Louis Grenier

    Published: 5/28/2021
  16. 62: How to write a creative brief you love with Richard Huntington, CSO at Saatchi & Saatchi

    Published: 5/14/2021
  17. 61: Getting creatives to talk about mental health with Laurel Stark Akman, Creative Director at The Sims

    Published: 4/30/2021
  18. 60: The story behind the Mouldy Whopper with Fernando Machado, ex-Burger King CMO

    Published: 4/16/2021
  19. 59: Red Bull alumni & Formula 1 social media pioneer David Granger on his days in the Paddock

    Published: 4/2/2021
  20. 58: "Research is creative as much as it is scientific" with Planning Director Sarah Benson

    Published: 3/19/2021

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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY