Can Marketing Save the Planet?

A podcast by canmarketingsavetheplanet

Categories:

Business

83 Episodes

  1. Episode 59: – Marketing - a people powered movement for change - Jackie Marshall, The Fairtrade Foundation

    Published: 6/29/2023

  2. Episode 58: – ‘The Practicalities of Transitioning to Net Zero, talking Carbon Budgets, and Carbon Literacy’ with Simon Dawes, The Environment Agency.

    Published: 6/16/2023

  3. Episode 57: – “Make your money matter… a powerful action we can, and should, be taking. Holly McElhone, Make My Money Matter

    Published: 6/1/2023

  4. Episode 56: – “Where does this fit into our sustainability strategy?” – The question all marketers need to be asking. Sam Taylor, The Good Factory

    Published: 5/19/2023

  5. Episode 55: – The journey of a sustainable creative agency, from the inside out! with Rob Minto, The Onlii

    Published: 5/9/2023

  6. Episode 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander

    Published: 4/20/2023

  7. Episode 53: – Marketing - A Critical Changemaker - with Andy Last, Executive Partner, Purpose and Sustainability, MullenLowe

    Published: 4/6/2023

  8. Episode 52: Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 2)

    Published: 3/23/2023

  9. Episode 52: Marketing, mindset shifts and the pursuit of a purpose upgrade, with Paul Skinner

    Published: 3/8/2023

  10. Episode 51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International

    Published: 2/24/2023

  11. Episode 50: Integrating ESG why it’s not a reporting challenge but a strategic challenge - with Professor Ioannis Ioannou

    Published: 2/2/2023

  12. Episode 49: Purpose Disruptors - What agencies can do when agencies have agency

    Published: 1/19/2023

  13. Episode 48: Can Marketing Save the Planet? The Story So Far…

    Published: 1/6/2023

  14. Episode 47: ‘Start Measuring your Marketing Carbon Impact Now’ with Jo Young, Managing Director at Unifida

    Published: 12/19/2022

  15. Episode 46: ‘Speak Up Now - Marketing in times of climate crisis’ - creating credible Storylines with Author and Strategist - Wim Vermeulen

    Published: 11/28/2022

  16. Episode 45: Food Waste and The Sharing Economy - Driving Systemic Behaviour Change with Tessa Clarke, Co Founder and CEO - Olio

    Published: 11/10/2022

  17. Episode 44: How Marketers Can Tell a True Story about Climate Change with Seth Godin

    Published: 10/27/2022

  18. No Awards on a Dead Planet - Marketing Activism - Gustav Martner, Head of Creative, Greenpeace Nordics

    Published: 10/13/2022

  19. Episode 42: Sustainable Investments - Changing the narrative with Zach Stein, The Carbon Collective

    Published: 9/29/2022

  20. Episode 41: Brainprint - The biggest impact of the industry of influence, Solitaire Townsend - Futerra

    Published: 9/16/2022

2 / 5

Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.