Can Marketing Save the Planet?
A podcast by canmarketingsavetheplanet
Categories:
83 Episodes
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Episode 40: Eco-Anxiety - The Courage to Stare Down the Truth, See the Good and Make it Grow - with Rob Harrison-Plastow
Published: 9/1/2022 -
Episode 39: The story and impact of an unusual chocolate bar - Ben Greensmith, UK, Lord Chocolonely III
Published: 8/18/2022 -
Episode 38: Navigating the Sustainable Marketing Compass - a dedicated Strategic Framework - Paul Randle & Alexis Eyre
Published: 8/4/2022 -
Episode 37: Using the wisdom of the crowd to build a sustainability confidence score - with Adam Williams, Founder - Wherefrom
Published: 7/14/2022 -
Episode 36: Sustainable Media - Investing in content and channels that support greener, healthier, fairer education and behaviour.
Published: 6/30/2022 -
Episode 35: FMCG - How sustainability starts with us, the shopper - Helen Hepworth, Director - Collective Stories
Published: 6/16/2022 -
Episode 34: Know your number - How to calculate your carbon impact - and drive change personally and professionally - Richard Campbell, Marketing Director, Giki.
Published: 6/2/2022 -
Episode 33: Practical Steps to Building a Regenerative Business - Russ Avery, Avery & Brown
Published: 5/19/2022 -
Episode 32: Carbon Literacy - The Value of Climate Action, with Phil Korbel, Co-Founder Carbon Literacy Project
Published: 5/5/2022 -
Episode 31: Circular Computing - Because IT shouldn’t cost the earth - with Head of Sustainability, Steve Haskew
Published: 4/21/2022 -
Episode 30: Recycling made simple - with Dan Marek, Co Founder of climate tech start-up Scrapp
Published: 4/7/2022 -
Episode 29: Fighting Food Waste with Too Good to Go - Co-Founder Jamie Crummie
Published: 3/25/2022 -
Inside the Green Claims Code with Cecilia Parker Aranha, Director, CMA (Competitions and Markets Authority)
Published: 3/10/2022 -
Episode 27: How small businesses need to progress towards Net Zero - with Adam Bastock, Founder of Small99
Published: 2/21/2022 -
Episode 26: Leading by Example - Sustainability & Leadership - Richard Hagan, Managing Director at Crystal Doors
Published: 2/7/2022 -
Episode 25: The hidden impact on our plates - Juliane Caillouette-Noble, Managing Director at The Sustainable Restaurant Association
Published: 1/20/2022 -
Episode 24: Time for the creative industry to stop promoting pollution with Duncan Meisal, Director at Clean Creatives
Published: 1/6/2022 -
Episode 23: It’s not about Purpose - it’s about who you can help me become! Thomas Kolster, Author, Founder.
Published: 12/23/2021 -
Episode 22: Making human trafficking as visible as possible - with Ruth Dearnley, OBE, CEO, Stop the Traffik
Published: 12/9/2021 -
Episode 21: Brand Led Sustainability with Luc Speisser, Global Chief Innovation Officer at Landor & Fitch
Published: 11/25/2021
Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.
