Can Marketing Save the Planet?

A podcast by canmarketingsavetheplanet

Categories:

Business

83 Episodes

  1. Episode 79: Honing in on the ‘S’ of E S G – a critical component of the sustainability journey with Beth Knight, Social Impact and Sustainability Director

    Published: 4/22/2024

  2. Episode 78: Unpacking the Action - Intention Gap with Sandy Skees, Purpose and Impact Global Lead, Porter Novelli

    Published: 4/9/2024

  3. Episode 77: Serious about social impact - How small changes open to the door to bigger impacts - Chris Baker, CEO Serious Tissues

    Published: 3/25/2024

  4. Episode 76: – Insects - The future of sustainable food for our pets? with Alessandro Di Trapani, CoFounder and CEO, Grub Club

    Published: 3/11/2024

  5. Episode 75: – UpCircule Beauty - Building Capital from Waste and Embedding Circularity into Brand - CoFounder, Anna Brightman

    Published: 2/22/2024

  6. Episode 74: – Investing in Biodiversity is a Competitive Opportunity with Gavin Sheppard and Rob Cheesewright, Pinwheel

    Published: 2/9/2024

  7. Episode 73: – Biodiversity - How Marketing Can Inspire People to be Part of the Solution, with Dr Samual Sinclair, Co-Founder of Biodiversify

    Published: 1/25/2024

  8. Episode 72: – Exploring the world of ‘Meaningful Work’ - Challenges and Opportunities, with Claire Osborne, Sustainability Career Coach

    Published: 1/15/2024

  9. Episode 71: – Part 2: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance

    Published: 12/24/2023

  10. Episode 70: – Part 1: Nature on the board… Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance

    Published: 12/9/2023

  11. Episode 69: – Marketing - The Management Science of Empathy, with Nicolas Lambert - Expert, Author, Sustainable Marketer

    Published: 11/27/2023

  12. Episode 68: – The Power of Design and Communication for Architects and the Built Environment to drive Climate Action, with Brigette Clements, ACAN.

    Published: 11/3/2023

  13. Episode 67: – The FList 2023 - Creatives taking responsibility for people and planet.

    Published: 10/20/2023

  14. Episode 66: – Building the business case for Sustainable Marketing (Part 2) - Caroline Taylor, Former CMO, IBM Global Markets

    Published: 10/5/2023

  15. Episode 65: – Building the business case for Sustainable Marketing (Part 1) - Caroline Taylor, Former CMO, IBM Global Markets

    Published: 9/21/2023

  16. Episode 64: – Being sustainable - A re-commerce revolution and personal journey rethinking consumption - with Simon Garnett

    Published: 9/7/2023

  17. Episode 63: – Gen Z - The Largest Generation in History… Conscious and concerned about the planet!

    Published: 8/24/2023

  18. Episode 62: – The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.

    Published: 8/10/2023

  19. Episode 61: – Offsetting? A contribution mindset vs. a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.

    Published: 7/27/2023

  20. Episode 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals

    Published: 7/14/2023

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Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.