99 Episodes

  1. Ronsley Vaz - Podcast content production frameworks and leveraging owned-media - S3 Ep9

    Published: 6/3/2022
  2. Josh Butt and Michelle Lomas - Podcast promotion and the future of audio experiences - S3 Ep8

    Published: 5/27/2022
  3. John Dwyer - Sales promotions and direct response - Jerry Seinfeld, incentives, CTAs & holidays - S3 Ep7

    Published: 5/14/2022
  4. Ross Sergeant - Applied Media Strategy - inside the world of a practicing global head of media & brand at Asahi - S3 Ep6

    Published: 5/5/2022
  5. Marcus Willis - Social Media Strategy - Keys to social growth and the things which will never change - S3 Ep4

    Published: 4/29/2022
  6. Blake Hutchison - Putting the A in M&A - Acquiring digital assets for sustained growth - Acquisition Strategy - S3 Ep5

    Published: 4/25/2022
  7. Peter Li - Inside the secretive world of corporate Mergers and Acquisitions (M&A) - Why they don't work as a growth lever - S3 Ep3

    Published: 3/24/2022
  8. Willem Paling - Data, Segmentation & Targeting Strategy - How to slice and dice your market scientifically - S3 Ep2

    Published: 3/21/2022
  9. Jason Andrew - Bridging the gap between Accounting, Finance and the Marketing function - S3 Ep1

    Published: 3/5/2022
  10. Matthew Hammon - Life in the day of an elite B2B marketer - Tales from an active practitioner - S2 Ep11

    Published: 1/1/2022
  11. Kimberley Haley - Pricing Strategy - Package product offerings into bundles of optimized value - S2 Ep14

    Published: 12/22/2021
  12. Charmaine Moldrich - Outdoor Advertising - The past the present and the future - S2 Ep13

    Published: 12/22/2021
  13. Kimberly A. Whitler - Positioning Strategy - How to position brands and products for strategic advantage - S2 Ep12

    Published: 12/20/2021
  14. Sean Ellis - Growth, growth hacking, marketing, and the future of the growth movement - S2 Ep 10

    Published: 11/19/2021
  15. Rich Mironov - Core fundamentals of Product Strategy and Product Management that won't change - S2 Ep9

    Published: 11/19/2021
  16. Katie Dally and Paul Swann - Creative Strategy and the modern marketing agency dynamic - S2 Ep8

    Published: 10/17/2021
  17. Anita Toth - Churn and Retention Strategy - To keep or acquire? That is the question - S2 Ep7

    Published: 10/4/2021
  18. Karim Zuhri - Strategic planning vs tactical execution - How to connecting both phases and avoid bad strategy - S2 Ep6

    Published: 9/23/2021
  19. Jennifer Harrison - Earned Media Strategy - the secret to high-value PR and publicity - S2 Ep5 - Part 2

    Published: 8/29/2021
  20. Jennifer Harrison - Earned Media Strategy - the secret to high-value PR and publicity - S2 Ep5 - Part 1

    Published: 8/29/2021

4 / 5

Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play