Champagne Strategy

99 Episodes

1. Adam Posner - Does loyalty exist? Crafting world-class loyalty programs which provide commercial benefit - S3 Ep30

   Published: 11/9/2022
2. Flavia Barbat - Nuclear content strategy. Branding, publishing and the future of content - S3 Ep29

   Published: 11/1/2022
3. Juan Mendoza - Growing a newsletter from scratch - The Martech Weekly story & applied content strategy - S3 Ep28

   Published: 10/29/2022
4. Jon Evans - A big and small brand CMO - critical differences and learnings that make for superior marketing - S3 Ep27

   Published: 10/15/2022
5. Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)

   Published: 10/9/2022
6. Jon Rolley - Advertising Media Measurement - How politics creates unwise choices - S3 Ep24 (part 5 of 6)

   Published: 9/24/2022
7. Elisa Choy - Predict future behavior - Sentiment tracking & modern market research at scale - S3 Ep23 (part 4 of 6)

   Published: 9/22/2022
8. Edgar Baum - Brand Tracking - How to make wise choices - S3 Ep22 (part 3 of 6)

   Published: 9/20/2022
9. Michael Kaminsky - Modern Marketing Mix Modelling - How to make wise choices - S3 Ep21 (part 2 of 6)

   Published: 9/17/2022
10. Koen Pauwels - Econometric models & theory vs humans & practice. Mastering measurement and context for marketing success - S3 Ep20 (part 1 of 6)

    Published: 8/30/2022
11. Karen Nelson-Field - Putting PHD's into Practice - Categories and Entrepreneurship - S3 Ep19

    Published: 8/25/2022
12. Patrick Campbell - From no marketing knowledge and $0 to a $200m exit - The Profitwell growth story - S3 Ep18

    Published: 8/21/2022
13. Benjamin Dennehy - A crash course in sales - the lost art of prospecting - S3 Ep17

    Published: 8/15/2022
14. John James - Marketing for revenue vs cake decoration comms - Tim Beanland interviews via the Experts Blueprint podcast - S3 Ep16

    Published: 8/2/2022
15. Jesse Ouellette - Cold email secrets - generate high-margin revenue from world-class sales outreach - S3 Ep15

    Published: 7/18/2022
16. Adam Hamilton - Innovation & New Product Development (NPD) Strategy - S3 Ep14

    Published: 7/14/2022
17. Ted Wright - Revenue success sans advertising - Word of Mouth marketing - S3 Ep13

    Published: 7/7/2022
18. Edan Krolewicz - Data for customer acquisition - The light and the dark side of the global data industry - S3 Ep12

    Published: 6/30/2022
19. Malcolm Auld - Direct Mail and Marketing first principles - How digital marketing leads us astray from effectiveness - S3 Ep11

    Published: 6/15/2022
20. Bryant Graves - How strategy could/should or doesn't apply to your job. The future of business strategy and consulting - S3 Ep10

    Published: 6/10/2022