Choice Hacking

37 Episodes

1. The Halo Effect (Remastered): Why design overrides functionality

   Published: 2/1/2022
2. How Starbucks Used Psychology to Perfect Its Experience

   Published: 1/25/2022
3. How Peloton Used Psychology to Perfect Its Experience

   Published: 1/18/2022
4. Hyperbolic Discounting: Why we punish our future selves

   Published: 1/11/2022
5. Fresh Start Effect: Why holidays make us want to change

   Published: 1/4/2022
6. How Walmart Used Psychology to Perfect Its Experience

   Published: 8/13/2021
7. How Trader Joe's Defeated Choice Overload

   Published: 7/20/2021
8. How Peloton Used Psychology to Perfect Its Experience

   Published: 6/15/2021
9. Cocktail Party Effect: How to apply the science of personalization

   Published: 6/3/2021
10. How IKEA used psychology to become the world's biggest furniture retailer

    Published: 5/18/2021
11. Social Proof: The persuasive power of crowds

    Published: 5/4/2021
12. Cashless Effect: How eliminating the “pain of payment” can improve your experience

    Published: 2/1/2021
13. The Halo Effect: Why design can override functionality

    Published: 1/21/2021
14. Loss Aversion: Why losing is twice as painful as winning

    Published: 12/15/2020
15. The Peak-end Rule: Why some moments matter more than others

    Published: 11/17/2020
16. Confirmation Bias: How our desire to be right influences our memories and beliefs

    Published: 10/25/2020
17. The Choice Overload Effect: Why more is less

    Published: 10/11/2020