197 Episodes

  1. How to Leverage Clean Data and AI for Effective Email Marketing

    Published: 10/10/2024
  2. Sales vs. Marketing: How to Bridge the Divide

    Published: 10/3/2024
  3. The Eight Pillars of ROI-Driven Marketing for Manufacturers

    Published: 9/26/2024
  4. AI Strategies and Tools for Industrial Marketers

    Published: 9/19/2024
  5. Building a Career Marketing for B2B Tech Startups

    Published: 9/12/2024
  6. Overcoming Recruitment Challenges with Strategic Marketing and Community Engagement

    Published: 9/5/2024
  7. What to Expect at the Marketing AI Conference (MAICON) 2024

    Published: 8/22/2024
  8. How We're Using AI Tools for Content Marketing

    Published: 8/8/2024
  9. SEO Series: Is Inbound Marketing Still Working?

    Published: 8/1/2024
  10. SEO Series: What the Heck is Going on at Google?!

    Published: 7/25/2024
  11. How B2B PR Should Fit into Your Integrated Marketing Strategy

    Published: 7/18/2024
  12. The Secrets to Growth for System Integrators with Jack Barber

    Published: 7/11/2024
  13. Modern Public Relations: Micro Influencers, Niche Publications, and Generative AI

    Published: 6/27/2024
  14. How Honest and Strategic Messaging Led to Rapid Growth for Engineering Firm Hallam-ICS

    Published: 6/20/2024
  15. Navigating Data and Content in the Era of Generative AI with Christopher Penn

    Published: 6/13/2024
  16. Pre-Show Partnerships and Post-Show Content: Trade Show Tips with Jake Hall

    Published: 6/6/2024
  17. Email Marketing Myths Debunked: What Really Works in 2024

    Published: 5/30/2024
  18. Trade Show Marketing Strategies from Automate 2024

    Published: 5/16/2024
  19. Navigating Modern Manufacturing: AI, Recruitment, and Marketing

    Published: 5/9/2024
  20. A Masterclass in Rebranding and Authenticity with Gray Solutions

    Published: 5/2/2024

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If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.