From Persona To Personal

71 Episodes

1. The Opportunities Behind Rebranding a State with Lisa Urias, CEO & Executive Director of the Arizona Office of Tourism

   Published: 7/25/2024
2. Attracting New Business Through Value Alignment with VP Tim Vennard & Marketing Wizard Ben Houck of Mazzone Hospitality

   Published: 6/6/2024
3. Finding a Niche In a Seemingly Crowded Marketplace with Sonny Smith, Co-Founder of Jampack

   Published: 5/30/2024
4. Success Is in the Details with Barton Weiss, CEO and Founder of Barton G. Enterprises

   Published: 5/23/2024
5. The Entire Guest Experience Is a Branding Opportunity With Jason Pirock, Corporate Director and Head of Marketing at Springboard Hospitality

   Published: 2/8/2024
6. Using Cultural Moments to Market Your Brand With Andy Shallal, Founder and CEO of Busboys and Poets

   Published: 1/25/2024
7. Reframing Visit Detroit's Reputation With Chris Moyer, Senior Director of Communications at Visit Detroit

   Published: 12/14/2023
8. Embracing Diversity as a Tourism Strategy With Stacy Ritter, President and CEO of Visit Lauderdale

   Published: 11/16/2023
9. Exceptional Experiences Are What Drive Word-Of-Mouth Marketing With Jonathan Newar, Co-Founder and CEO at Captain Experiences

   Published: 11/9/2023
10. Consistent Customer Referrals Can Sustain Growth With Emmanuel Burgio, Principal and Founder of Blue Parallel

    Published: 11/2/2023
11. Using Your Brand Pillars To Drive Value With Jason Brandt, President and CEO of the Oregon Restaurant & Lodging Association

    Published: 10/26/2023
12. Why BOYNE Golf Uses Experience Agents To Personalize Every Visitor's Trip With Ken Griffin, Director of Golf Sales and Marketing at BOYNE Resorts

    Published: 10/19/2023
13. How Amy's Kitchen Built a Brand Based on Values With Ritu Mathur, VP of Marketing at Amy’s Kitchen

    Published: 10/12/2023
14. How To Grow Your Brand and Stay True To Its DNA With Catherine Heald, Co-Founder and CEO of Remote Lands

    Published: 9/28/2023
15. How To Leverage a City's Features To Attract Visitors With Leonard Hoops, President and CEO of Visit Indy

    Published: 9/21/2023
16. Using ChatGPT for Storytelling With Cody Worden, Area Director of Sales and Marketing at Grand Hyatt Vail

    Published: 9/14/2023
17. In the Age of AI, Authenticity Is a Differentiator With Lorna Bush, Senior Vice-President of Fineman PR, a Division of Off Madison Ave

    Published: 9/7/2023
18. What Happens When Passion Drives the Business? With Matthew de Gruyter, Co-Founder and CEO of Next Level Burger

    Published: 8/31/2023
19. How AI Has Changed the Game in Mobile Marketing With Spike Stevens, Chief Technical Officer at LighthousePE

    Published: 8/24/2023
20. Leveraging What is Unique About Your Destination With Stan Adams, Executive Director of Sports at Tuscaloosa Tourism and Sports

    Published: 8/17/2023