From Persona To Personal

71 Episodes

1. Don't Ignore Grassroots Efforts When Building Your Brand With Lee Marcum, CEO of Jack’s Donuts

   Published: 8/10/2023
2. Growing Your Company Right Means Sticking To Your Values With Jeremy Gursey, President of Coffee Manufactory

   Published: 8/3/2023
3. How Discover Long Island Is Shifting Visitor Travel Experiences With Allison Brown, Director of Marketing at Discover Long Island

   Published: 7/27/2023
4. How To Combine Vacation Homes With a Resort Experience With Nicholas Falcone, CEO of NDM Hospitality

   Published: 7/20/2023
5. Your Customer's Experience Starts With a Strong Set of Core Values With Andrew Jaffe, Chief Marketing Officer at Snooze an A.M. Eatery

   Published: 7/13/2023
6. How Community Engagement Can Shift Customer Behavior With Ryan Lynn, Senior Vice President of Brand Development and Marketing at The Dirty Buffalo

   Published: 7/6/2023
7. Introducing a New Product by Reframing Its Name With Jarrett McGovern, Chief Creative Officer and Co-Founder of RISE Brewing Co.

   Published: 6/29/2023
8. How Do You Market a 128-Year-Old Brand? Word-of-Mouth With Venae Watts, Owner of Minerva Dairy

   Published: 6/22/2023
9. Tapping Into Consumer Trends To Build Your Brand With Kathryn Moos, Co-Founder of OWYN

   Published: 6/15/2023
10. Brand Value Comes From Growing Right, Not Fast With Steve Kraus, Founder and Partner at Press Coffee Roasters

    Published: 6/8/2023
11. Using a Mobile App To Extend the Customer Service Experience With Steve Greer, Chief Marketing Officer at Urban Plates

    Published: 6/1/2023
12. A Great Customer Experience Doesn't Always Start With the Customer With David Eha, Director of National Accounts at Restaurant Technologies

    Published: 5/25/2023
13. How the Grand Canyon Takes a Multigenerational Approach To Visitor Experiences With Mindy Riesenberg, Director of Marketing and Communications at Grand Canyon Conservancy

    Published: 5/18/2023
14. Using Product Personalization To Personalize Digital Marketing With Zach Hempen, Director of Digital Marketing at Your Pie Franchising

    Published: 5/11/2023
15. How adidas Outdoor Changed the Behavior of Outdoor Sports Enthusiasts With Greg Thomsen, Former Managing Director at agron, Inc.

    Published: 5/4/2023
16. How to Brace for a Potential Economic Downturn With Jeff Grogg, Founder and Managing Director of JPG Resources and Founder and President of Snackwerks

    Published: 4/27/2023
17. Expanding and Building on a Barbecue Brand With Micha Magid, Co-Founder and Co-CEO of Mighty Quinn’s Barbecue

    Published: 4/20/2023
18. Getting Great Eggs by Letting Hens Act Like Hens With John Brunnquell, President, CEO, and Founder of Egg Innovations

    Published: 4/13/2023
19. Telling Your Adventure Travel Stories With Richard Bangs of Mountain Travel Sobek, White Nile Media, and Steller

    Published: 4/6/2023
20. Success Through Making Friends and Having Fun With Jeff Fenster, Founder and CEO of Everbowl

    Published: 3/30/2023