Growth Masterminds: mobile growth podcast

139 Episodes

1. SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients

   Published: 4/18/2023
2. Public data from mobile gaming companies shows true and full UA spend

   Published: 4/12/2023
3. User acquisition is a drug we're all hooked on: Mistplay chief growth officer Jason Heller

   Published: 3/27/2023
4. Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more

   Published: 3/22/2023
5. Surprise: Apple Search Ads drives organic App Store optimization

   Published: 3/15/2023
6. What Steph Curry's shoes reveal about livestream shopping in the west

   Published: 3/8/2023
7. How TikTok is the new Google, with M&C Saatchi’s Jennifer Sudo

   Published: 3/3/2023
8. How to pick an MMP in 2023, with Matej Lancaric

   Published: 2/6/2023
9. Cockroach apps: growing when budgets are low, with Lomit Patel

   Published: 2/1/2023
10. Location-based gaming beyond Pokemon Go, with Atlas Reality

    Published: 1/25/2023
11. Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future

    Published: 1/4/2023
12. Growth hacking web3: "a beautiful moment of a bear market"

    Published: 11/18/2022
13. Doubling retention to grow faster: Storyly VP Daniele Di Nunzio

    Published: 11/7/2022
14. SKAdNetwork 4: introduction, overview, questions answered

    Published: 11/1/2022
15. Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello

    Published: 10/14/2022
16. Creatives FTW: the evolution of playable ads

    Published: 10/5/2022
17. Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine

    Published: 9/14/2022
18. Contextual targeting and advertising: how good can it get?

    Published: 8/8/2022
19. Optimized Conversion Models for SKAdNetwork: up to 60% better

    Published: 8/2/2022
20. Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello

    Published: 7/14/2022