Growth Masterminds: mobile growth podcast

139 Episodes

1. Facebook's not-for-drinking IPA and the United Nations of marketing measurement

   Published: 5/10/2022
2. Privacy Sandbox on Android: how ad networks and MMPs can work together

   Published: 4/4/2022
3. ironSource on Privacy Sandbox for Android: something new that marketers have never had before

   Published: 3/24/2022
4. 50% more SKAN values? How mixed conversion models make SKAdNetwork work

   Published: 3/15/2022
5. Android Privacy Sandbox: the deep dive you need

   Published: 2/25/2022
6. Why Zynga bought Chartboost before getting bought by Take-Two

   Published: 1/17/2022
7. Making SKAdNetwork predictive (yes it's possible!)

   Published: 12/7/2021
8. Liftoff CEO Mark Ellis on adtech change, consolidation, competition

   Published: 11/26/2021
9. Modeling SKAN data for better iOS mobile marketing insights

   Published: 11/19/2021
10. China mobile: learning from Alibaba, Tencent, mobile commerce

    Published: 11/1/2021
11. InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco

    Published: 9/15/2021
12. Boosting app monetization AND user retention: AppLike CEO Jonas Thiemann

    Published: 8/16/2021
13. After attribution: what's next in marketing measurement

    Published: 8/9/2021
14. Why Vungle bought JetFuel and what it means for the mobile marketing landscape

    Published: 7/9/2021
15. Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora

    Published: 6/14/2021
16. Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong

    Published: 6/3/2021
17. Mobile app success in China: pitfalls, challenges, and secrets, with Josh Burns

    Published: 5/15/2021
18. Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem

    Published: 4/2/2021
19. So you need SKAdNetwork-compatible mobile ad inventory ...

    Published: 3/10/2021
20. Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously

    Published: 3/3/2021