Growth Masterminds: mobile growth podcast

139 Episodes

1. iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)

   Published: 3/2/2021
2. Fingerprinting in iOS 14: where you can and can't use probabilistic fingerprinting for marketing measurement or tracking

   Published: 3/1/2021
3. Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman

   Published: 2/24/2021
4. Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web

   Published: 2/19/2021
5. SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size

   Published: 2/11/2021
6. From Hello World to Clash of Clans: how your marketing analytics needs change

   Published: 11/19/2020
7. ROAS and cohorts in iOS 14? Here's how

   Published: 11/2/2020
8. Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment

   Published: 10/22/2020
9. How do you build a single source of truth ... including SKAdNetwork?

   Published: 10/14/2020
10. 3 ways fraudsters can cheat advertisers in iOS 14 with SKAdNetwork

    Published: 10/8/2020
11. Managing, monitoring, and optimizing conversions in iOS 14 with SKAdNetwork

    Published: 10/6/2020
12. UA in iOS 14 with SKAN, Singular's open source framework for SKAdNetwork

    Published: 8/12/2020
13. Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition

    Published: 5/11/2020
14. Using AI to boost customer acquisition, with Lomit Patel (VP of Growth at IMVU)

    Published: 3/31/2020
15. AdExchanger senior editor Allison Schiff on TikTok, Amazon, Facebook, Google, Twitter, the goddess of growth, and the marketing that works on her

    Published: 2/15/2020
16. DraftKing's Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more

    Published: 12/19/2019
17. Thomas Petit on ASO, conversion optimization, why VO and tROAS don't really work for subscription apps (and more)

    Published: 12/13/2019
18. 2 super women in games: How to get featured by Apple and Google, how to know when to scale, and how to build a games studio in a non-traditional market

    Published: 12/3/2019
19. Eric Seufert on mobile chaos, mobile games, and mobile attribution

    Published: 11/21/2019