How Brands Are Built

A podcast by How Brands Are Built

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53 Episodes

  1. Jacob Cass ran a wildly successful summit

    Published: 12/23/2024
  2. Alex Center links package design to fashion

    Published: 7/2/2024
  3. Designing Brand Identity book launch at Noise 13

    Published: 6/20/2024
  4. The Brand Names Report: A walkthrough and summary

    Published: 5/30/2024
  5. Fabian Geyrhalter builds and launches successful brands

    Published: 5/13/2024
  6. Rob Goodman uses content to drive business outcomes

    Published: 3/6/2024
  7. Season four wrap-up: How brands (and branding professionals) can do good

    Published: 6/7/2021
  8. Diego Segura goes through the doors that open

    Published: 3/1/2021
  9. Brian Collins changed someone’s life by redesigning a uniform

    Published: 1/11/2021
  10. Alina Wheeler has a doppelgänger named Blake Deutsch

    Published: 12/21/2020
  11. Nirm Shanbhag sees brand architecture from the consumer's perspective

    Published: 12/7/2020
  12. Emily Heyward builds brands that inspire obsession

    Published: 11/23/2020
  13. Armin Vit has a little grid in his mind

    Published: 11/9/2020
  14. Sunny Bonnell reframes your vices as virtues

    Published: 10/26/2020
  15. Dava Guthmiller makes the invisible visible

    Published: 10/12/2020
  16. Dr. Jason Chambers explains the origins of racist brands

    Published: 9/28/2020
  17. Special episode: Rob on IG Live with Ilya of Studeo

    Published: 7/27/2020
  18. Special episode: Rob on the JUST Branding Podcast

    Published: 7/13/2020
  19. Mini episode: David Aaker on game-changing subcategories

    Published: 4/27/2020
  20. Mini episode: Brands reacting to COVID-19

    Published: 4/15/2020

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On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.