How Brands Are Built

53 Episodes

1. Mini episode: Brad Flowers and The Naming Book

   Published: 4/9/2020
2. Mini episode: Career advice

   Published: 3/9/2020
3. Season three wrap-up: How to build a brand experience

   Published: 1/15/2020
4. Denise Lee Yohn fuses brand, business, and culture

   Published: 12/9/2019
5. Myra El-Bayoumi doesn't mind blowing up the process

   Published: 12/2/2019
6. Alan Brew sees corporate narrative as the evolution of positioning

   Published: 11/18/2019
7. Ana Andjelic helps brands design for social influence

   Published: 11/11/2019
8. Dennis Hahn makes brand culture by Swarming

   Published: 11/4/2019
9. Caren Williams plays creative brain games with clients

   Published: 10/28/2019
10. Fabian Geyrhalter builds a brand platform in one very long day

    Published: 10/21/2019
11. Ken Pasternak plots impact versus effort

    Published: 10/14/2019
12. Jeremy Miller helps you unlock your team's creative genius

    Published: 10/7/2019
13. Season two wrap-up: Five themes for brand positioning

    Published: 1/22/2019
14. David Aaker got religion on the power of stories

    Published: 12/10/2018
15. Tim Riches builds bridges held up by brand pillars

    Published: 12/3/2018
16. Miriam Stone uses the sticky note method

    Published: 11/26/2018
17. Allen Adamson thinks Jerry Seinfeld would be a great brand manager

    Published: 11/19/2018
18. Erminio Putignano connects big ideas and tiny details

    Published: 11/13/2018
19. Adam Morgan asks clients what they hate most about their category

    Published: 11/5/2018
20. Gareth Kay believes brands should show, not just tell

    Published: 10/29/2018