Impact Pricing

A podcast by Mark Stiving, Ph.D.

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623 Episodes

  1. Blogcast: The 5 Ws of Pricing

    Published: 9/20/2024
  2. Beyond the Label: Understanding Wine Pricing and Consumer Taste with Tim Hanni

    Published: 9/16/2024
  3. Blogcast: High Prices and Lost Deals

    Published: 9/13/2024
  4. Get Your Business Exit Ready While Maximizing Its Value with Christine Nicholson

    Published: 9/9/2024
  5. Listening to Your Market: The Key to Effective Pricing with Patrick Taylor

    Published: 9/2/2024
  6. Mastering the Nine Boxes: A Strategic Approach to Pricing with David Brown

    Published: 8/26/2024
  7. Blogcast: Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium

    Published: 8/23/2024
  8. How Behavioral Economics Influence Consumer Decisions Effectively with Kristen Berman

    Published: 8/19/2024
  9. Blogcast: How to Charge Different Customers Based on Value Received

    Published: 8/16/2024
  10. #CLASSIC The Power of Behavioral Economics in Pricing with Florian Bauer

    Published: 8/12/2024
  11. Blogcast: Revamp Your Pricing Strategy: Pros & Cons of 4 Popular Models

    Published: 8/9/2024
  12. Generative Pricing Explained: How AI Will Transform Value Measurement and Proposal Success with Steven Forth

    Published: 8/5/2024
  13. Blogcast: Collusion vs. Implicit Collusion: Navigating Legal and Profitable Pricing Strategies

    Published: 8/2/2024
  14. Product-Led Growth vs. Sales-Led Growth with Leah Tharin

    Published: 7/29/2024
  15. Blogcast: Price Segmentation in Action: Why Geography Matters for Your Wallet

    Published: 7/26/2024
  16. Navigating Pricing Systems and Value-Based Selling in SaaS with Mac Kremer

    Published: 7/22/2024
  17. Blogcast: The Price is NEVER Right!

    Published: 7/19/2024
  18. Pricing for the Planet: Leveraging Sustainability as a Competitive Advantage with Fabien Cros

    Published: 7/15/2024
  19. Blogcast: How Value-Based Selling & Marketing Work Together to Drive Increased Profitability

    Published: 7/12/2024
  20. Insights into Value-Based Pricing Strategies for B2B with Tom Nagle

    Published: 7/8/2024

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.