Impact Pricing

A podcast by Mark Stiving, Ph.D.

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623 Episodes

  1. Blogcast: ROI Calculators: Busting Myths and Building Trust in B2B Sales

    Published: 7/5/2024
  2. Practical Methods for Competitive Intelligence in Pricing with Jason Covitz

    Published: 7/1/2024
  3. Blogcast: Simplifying Segmentation for Enhanced Profitability

    Published: 6/28/2024
  4. The Role of Leadership in Shaping Pricing Strategies with Adrienne Gordon

    Published: 6/24/2024
  5. Blogcast: Reduce the Risk of Raising Prices

    Published: 6/21/2024
  6. Unlocking Pricing Potential Using the Pricing Spineometer with Tim Smith

    Published: 6/17/2024
  7. Blogcast: The Value of a Feature: How to Create Value Tables

    Published: 6/14/2024
  8. Navigating Price Changes: Overcoming Fear and Implementing Strategy with Patrick Meegan

    Published: 6/10/2024
  9. Blogcast: B2B Market Research Is Overrated

    Published: 6/7/2024
  10. AI vs. SaaS: Transforming Software Pricing and Value Delivery with Steven Forth

    Published: 6/3/2024
  11. Blogcast: Value for Buyer Personas

    Published: 5/31/2024
  12. Dynamic Pricing Strategies for Sustainable Recurring Revenue with Amanda Northcutt

    Published: 5/27/2024
  13. Blogcast: Expert-Approved Pricing Insights at Your Fingertips: Discover Our Custom Pricing GPT

    Published: 5/24/2024
  14. Banking on Value: Pricing Strategies for Competitive Edge with Sundar Ramanathan

    Published: 5/20/2024
  15. Blogcast: Show Me The Value!

    Published: 5/17/2024
  16. Navigating the Complexities of Pricing with AI and Data Science with Vivek Anand

    Published: 5/13/2024
  17. Blogcast: A Value Perception Gap

    Published: 5/10/2024
  18. The Pricing Landscape: Insights from the Professional Pricing Society Conference with Steven Forth

    Published: 5/6/2024
  19. Blogcast: Using Value to Break Down Silos

    Published: 5/3/2024
  20. Navigating Retail Pricing: Walmart's Pricing Strategy Explored with Rishi Bhatia

    Published: 4/29/2024

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.