Impact Pricing
A podcast by Mark Stiving, Ph.D.
623 Episodes
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Blogcast: ROI Calculators: Busting Myths and Building Trust in B2B Sales
Published: 7/5/2024 -
Practical Methods for Competitive Intelligence in Pricing with Jason Covitz
Published: 7/1/2024 -
Blogcast: Simplifying Segmentation for Enhanced Profitability
Published: 6/28/2024 -
The Role of Leadership in Shaping Pricing Strategies with Adrienne Gordon
Published: 6/24/2024 -
Blogcast: Reduce the Risk of Raising Prices
Published: 6/21/2024 -
Unlocking Pricing Potential Using the Pricing Spineometer with Tim Smith
Published: 6/17/2024 -
Blogcast: The Value of a Feature: How to Create Value Tables
Published: 6/14/2024 -
Navigating Price Changes: Overcoming Fear and Implementing Strategy with Patrick Meegan
Published: 6/10/2024 -
Blogcast: B2B Market Research Is Overrated
Published: 6/7/2024 -
AI vs. SaaS: Transforming Software Pricing and Value Delivery with Steven Forth
Published: 6/3/2024 -
Blogcast: Value for Buyer Personas
Published: 5/31/2024 -
Dynamic Pricing Strategies for Sustainable Recurring Revenue with Amanda Northcutt
Published: 5/27/2024 -
Blogcast: Expert-Approved Pricing Insights at Your Fingertips: Discover Our Custom Pricing GPT
Published: 5/24/2024 -
Banking on Value: Pricing Strategies for Competitive Edge with Sundar Ramanathan
Published: 5/20/2024 -
Blogcast: Show Me The Value!
Published: 5/17/2024 -
Navigating the Complexities of Pricing with AI and Data Science with Vivek Anand
Published: 5/13/2024 -
Blogcast: A Value Perception Gap
Published: 5/10/2024 -
The Pricing Landscape: Insights from the Professional Pricing Society Conference with Steven Forth
Published: 5/6/2024 -
Blogcast: Using Value to Break Down Silos
Published: 5/3/2024 -
Navigating Retail Pricing: Walmart's Pricing Strategy Explored with Rishi Bhatia
Published: 4/29/2024
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.