Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

623 Episodes

  1. The Strategic Role of Pricing in Business Operations with Karan Sood

    Published: 10/9/2023
  2. Blogcast: Defining Value-based Pricing

    Published: 10/6/2023
  3. Pricing Table Topics: Ace of Clubs – Nobody Cares About Your Product

    Published: 10/4/2023
  4. Setting and Optimizing Pricing for Your Veterinary Business with Robert Ribciuc

    Published: 10/2/2023
  5. Pricing Table Topics: Ace of Diamonds – Value-based Pricing is a Goal and an Attitude

    Published: 9/29/2023
  6. Pricing Table Topics: Ace of Hearts – Adopt Value-based Pricing

    Published: 9/27/2023
  7. #CLASSIC Trash the Timesheet: Exploring Opportunities in Subscription Businesses with Ronald J. Baker

    Published: 9/25/2023
  8. Pricing Table Topics: Ace of Spades – Pricing Captures Value

    Published: 9/22/2023
  9. Blogcast: Pros and Cons of Price Variance

    Published: 9/20/2023
  10. Customer-Centric Selling to Close More Deals with Carole Mahoney

    Published: 9/18/2023
  11. Blogcast: Defining Value

    Published: 9/15/2023
  12. Blogcast: Which Business Do You Want?

    Published: 9/13/2023
  13. Double Your Price, Boost Sales, and Skyrocket Profitability! with David Falzani

    Published: 9/11/2023
  14. Blogcast: Pricing, Usage, and Value Metrics

    Published: 9/8/2023
  15. Pricing Table Topics: Joker 2 – Buyers may not Measure Value in Dollars

    Published: 9/6/2023
  16. Master Pricing Strategies with Data with Sebastian Baier

    Published: 9/4/2023
  17. Blogcast: Why Do They Buy?

    Published: 9/1/2023
  18. Pricing Table Topics: Joker 1 – An Indicator of Willingness to Pay

    Published: 8/30/2023
  19. The Relationship between Customer Value and Pricing Strategies with Ian Campbell

    Published: 8/28/2023
  20. Blogcast: It’s Too Expensive!

    Published: 8/25/2023

7 / 32

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.