Impact Pricing
A podcast by Mark Stiving, Ph.D.
623 Episodes
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Blogcast: Lessons from Amazon’s Nessie
Published: 11/24/2023 -
Pricing Table Topics: Queen of Diamonds – Create Perceived Value with Marketing
Published: 11/22/2023 -
Top Pricer Tournament: Simulating Winning Pricing Strategies with Mark Chussil
Published: 11/20/2023 -
Blogcast: Rules of Thumb for Price Increases
Published: 11/17/2023 -
Pricing Table Topics: Queen of Hearts – Value-based Pricing
Published: 11/15/2023 -
Quantifying Value: The Key to Selling with Confidence with John Mansour
Published: 11/13/2023 -
Pricing Table Topics: Queen of Spades – Compete on Value, Not on Price
Published: 11/10/2023 -
Pricing Table Topics: King of Clubs – Willingness to Pay Drives Pricing
Published: 11/8/2023 -
Maximize Profits with Intelligent Pricing through Customer Segmentation with Nikhil Kalla
Published: 11/6/2023 -
Blogcast: Why Your NRR Isn’t Better
Published: 11/3/2023 -
Pricing Table Topics: King of Diamonds – Customers Buy Perceived Value
Published: 11/1/2023 -
Leveraging the Power of Selling and Leadership to Win at Higher Prices with Scott K. Edinger
Published: 10/30/2023 -
Blogcast: Learning from iPhone Pricing
Published: 10/27/2023 -
Pricing Table Topics: King of Hearts – Value Comes from Problems Solved and Results Delivered
Published: 10/25/2023 -
Why Is Net Revenue Retention (NRR) Your Most Important Growth Metric? Latest Report with Steven Forth
Published: 10/23/2023 -
Blogcast: Four Ways to Grow a Customer
Published: 10/20/2023 -
Pricing Table Topics: King of Spades – There’s No Such Thing As a Commodity
Published: 10/18/2023 -
AI Pricing Capabilities for Your Business with Brooks Hamilton
Published: 10/16/2023 -
Blogcast: Two Ways to Grow Revenue
Published: 10/13/2023 -
Blogcast: The First Principle of Pricing
Published: 10/11/2023
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.