Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

623 Episodes

  1. Blogcast: Lessons from Amazon’s Nessie

    Published: 11/24/2023
  2. Pricing Table Topics: Queen of Diamonds – Create Perceived Value with Marketing

    Published: 11/22/2023
  3. Top Pricer Tournament: Simulating Winning Pricing Strategies with Mark Chussil

    Published: 11/20/2023
  4. Blogcast: Rules of Thumb for Price Increases

    Published: 11/17/2023
  5. Pricing Table Topics: Queen of Hearts – Value-based Pricing

    Published: 11/15/2023
  6. Quantifying Value: The Key to Selling with Confidence with John Mansour

    Published: 11/13/2023
  7. Pricing Table Topics: Queen of Spades – Compete on Value, Not on Price

    Published: 11/10/2023
  8. Pricing Table Topics: King of Clubs – Willingness to Pay Drives Pricing

    Published: 11/8/2023
  9. Maximize Profits with Intelligent Pricing through Customer Segmentation with Nikhil Kalla

    Published: 11/6/2023
  10. Blogcast: Why Your NRR Isn’t Better

    Published: 11/3/2023
  11. Pricing Table Topics: King of Diamonds – Customers Buy Perceived Value

    Published: 11/1/2023
  12. Leveraging the Power of Selling and Leadership to Win at Higher Prices with Scott K. Edinger

    Published: 10/30/2023
  13. Blogcast: Learning from iPhone Pricing

    Published: 10/27/2023
  14. Pricing Table Topics: King of Hearts – Value Comes from Problems Solved and Results Delivered

    Published: 10/25/2023
  15. Why Is Net Revenue Retention (NRR) Your Most Important Growth Metric? Latest Report with Steven Forth

    Published: 10/23/2023
  16. Blogcast: Four Ways to Grow a Customer

    Published: 10/20/2023
  17. Pricing Table Topics: King of Spades – There’s No Such Thing As a Commodity

    Published: 10/18/2023
  18. AI Pricing Capabilities for Your Business with Brooks Hamilton

    Published: 10/16/2023
  19. Blogcast: Two Ways to Grow Revenue

    Published: 10/13/2023
  20. Blogcast: The First Principle of Pricing

    Published: 10/11/2023

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.