Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

640 Episodes

  1. Blogcast: Do You Need a New Pricing Metric?

    Published: 1/3/2024
  2. Harnessing the Power of Causality for Price Optimization with Gleb Romanyuk

    Published: 1/1/2024
  3. Blogcast: What Comes After Product-Market Fit

    Published: 12/29/2023
  4. Pricing Table Topics: Jack of Clubs – Don't Lower Prices

    Published: 12/27/2023
  5. A Christmas Pricing Story

    Published: 12/25/2023
  6. Blogcast: Software Shrinkflation

    Published: 12/22/2023
  7. Pricing Table Topics: Jack of Diamonds – You’re Not Charging Enough

    Published: 12/20/2023
  8. Capitalizing on Sound Economic Planning with Strategic Pricing for 2024 with Steven Forth

    Published: 12/18/2023
  9. Blogcast: System 1 and System 2 Value

    Published: 12/15/2023
  10. Pricing Table Topics: Jack of Hearts – Improvement in Pricing Produces Increase in Profit

    Published: 12/13/2023
  11. Optimize Your Pricing Strategies with Cutting-Edge Cloud Technology with Finn Hansen

    Published: 12/11/2023
  12. Blogcast: The 5 How’s

    Published: 12/8/2023
  13. Pricing Table Topics: Jack of Spades – Value Is Not Based On Costs

    Published: 12/6/2023
  14. Bridging the Gender Pay Gap for Women with Julie Scanlon

    Published: 12/4/2023
  15. Blogcast: We Have Room for Negotiation

    Published: 12/1/2023
  16. Pricing Table Topics: Queen of Clubs – Value-based Pricing Is Never Perfect

    Published: 11/29/2023
  17. Pricing Strategies for Your Travel Business with Neil Fitzgerald

    Published: 11/27/2023
  18. Blogcast: Lessons from Amazon’s Nessie

    Published: 11/24/2023
  19. Pricing Table Topics: Queen of Diamonds – Create Perceived Value with Marketing

    Published: 11/22/2023
  20. Top Pricer Tournament: Simulating Winning Pricing Strategies with Mark Chussil

    Published: 11/20/2023

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.