Impact Pricing
A podcast by Mark Stiving, Ph.D.
623 Episodes
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Blogcast: Commit to Expand
Published: 7/7/2023 -
Pricing Table Topics: 4 of Diamonds – Walking Away from a Negotiation Takes Guts
Published: 7/5/2023 -
Revolutionize Your Pricing Strategy: Unlock the Power of Collaborative Conversations with Carole Mahoney
Published: 7/3/2023 -
Blogcast: Quick and Dirty Pricing Research
Published: 6/30/2023 -
Pricing Table Topics: 4 of Clubs – Learn the Competitive Situation Before Negotiating
Published: 6/28/2023 -
Why You Need to Engage to Have Value Conversations with John Ray
Published: 6/26/2023 -
Blogcast: What if They Find Out?
Published: 6/23/2023 -
Pricing Table Topics: 4 of Hearts – Gives and Gets
Published: 6/21/2023 -
Drop Pilot's Game-Changing Pricing Strategies with Michael Hammersley
Published: 6/19/2023 -
Blogcast: Price Segmentation in TIOLI Markets
Published: 6/16/2023 -
Pricing Table Topics: 4 of Spades – Determine Purchasing Power Before Negotiating
Published: 6/14/2023 -
Procurement and Sales in Impact to Value Pricing with Jens Hentschel
Published: 6/12/2023 -
Blogcast: Price Segmentation by Negotiating
Published: 6/9/2023 -
Pricing Table Topics: 5 of Diamonds – Give Salespeople Discount Authority
Published: 6/7/2023 -
Monetization-Driven Growth: What It Means and How It Works with Alessandro Monti
Published: 6/5/2023 -
Blogcast: Simplify Your Pricing
Published: 6/2/2023 -
Pricing Table Topics: 5 of Clubs – Gain Higher ASPs and Margins
Published: 5/31/2023 -
Mastering the Art of Negotiation with Andrew Bailey
Published: 5/29/2023 -
Blogcast: Nobody Cares About Your Product
Published: 5/26/2023 -
Pricing Table Topics: 5 of Hearts – Blame Costs When You Increase Prices
Published: 5/24/2023
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.