Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

640 Episodes

  1. Pricing Table Topics: 2 of Hearts – The Best Response to an RFP Is Not to Bid

    Published: 8/16/2023
  2. Challenges of Pricing AI with Steven Forth

    Published: 8/14/2023
  3. Blogcast: Next Book Title?

    Published: 8/11/2023
  4. Pricing Table Topics: 2 of Spades – Relative Value Conversations

    Published: 8/9/2023
  5. Brainstorming the ‘Ultimate Pricing Book Title’ with Sebastian Wrobel

    Published: 8/7/2023
  6. Blogcast: Right or Effective?

    Published: 8/4/2023
  7. Pricing Table Topics: 3 of Diamonds – Prospect for Buyers Who Get More Value from Your Solution

    Published: 8/2/2023
  8. Maximizing Value in Retail Pricing with Kiran Gange

    Published: 7/31/2023
  9. Blogcast: Help! What’s Bigger than Pricing?

    Published: 7/28/2023
  10. Pricing Table Topics: 3 of Clubs – Sell to Someone Actively Trying to Solve a Problem

    Published: 7/26/2023
  11. Create Value Through Pricing with Robert Edwards

    Published: 7/24/2023
  12. Blogcast: The IKEA Effect and Pricing

    Published: 7/21/2023
  13. Pricing Table Topics: 3 of Hearts – Prospect in a Pool of Buyers Who Have the Problem

    Published: 7/19/2023
  14. Minimize Churn and Boost Your Net Dollar Retention with Karen Chiang

    Published: 7/17/2023
  15. Blogcast: Value-Based Pricing is an Attitude

    Published: 7/14/2023
  16. Pricing Table Topics: 3 of Spades – People Who Are Easier to Prospect

    Published: 7/12/2023
  17. Embracing Outcome-Based Pricing and Ditching Hourly Billing with Jonathan Stark

    Published: 7/10/2023
  18. Blogcast: Commit to Expand

    Published: 7/7/2023
  19. Pricing Table Topics: 4 of Diamonds – Walking Away from a Negotiation Takes Guts

    Published: 7/5/2023
  20. Revolutionize Your Pricing Strategy: Unlock the Power of Collaborative Conversations with Carole Mahoney

    Published: 7/3/2023

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.