Impact Pricing
A podcast by Mark Stiving, Ph.D.
640 Episodes
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Pricing Table Topics: 2 of Hearts – The Best Response to an RFP Is Not to Bid
Published: 8/16/2023 -
Challenges of Pricing AI with Steven Forth
Published: 8/14/2023 -
Blogcast: Next Book Title?
Published: 8/11/2023 -
Pricing Table Topics: 2 of Spades – Relative Value Conversations
Published: 8/9/2023 -
Brainstorming the ‘Ultimate Pricing Book Title’ with Sebastian Wrobel
Published: 8/7/2023 -
Blogcast: Right or Effective?
Published: 8/4/2023 -
Pricing Table Topics: 3 of Diamonds – Prospect for Buyers Who Get More Value from Your Solution
Published: 8/2/2023 -
Maximizing Value in Retail Pricing with Kiran Gange
Published: 7/31/2023 -
Blogcast: Help! What’s Bigger than Pricing?
Published: 7/28/2023 -
Pricing Table Topics: 3 of Clubs – Sell to Someone Actively Trying to Solve a Problem
Published: 7/26/2023 -
Create Value Through Pricing with Robert Edwards
Published: 7/24/2023 -
Blogcast: The IKEA Effect and Pricing
Published: 7/21/2023 -
Pricing Table Topics: 3 of Hearts – Prospect in a Pool of Buyers Who Have the Problem
Published: 7/19/2023 -
Minimize Churn and Boost Your Net Dollar Retention with Karen Chiang
Published: 7/17/2023 -
Blogcast: Value-Based Pricing is an Attitude
Published: 7/14/2023 -
Pricing Table Topics: 3 of Spades – People Who Are Easier to Prospect
Published: 7/12/2023 -
Embracing Outcome-Based Pricing and Ditching Hourly Billing with Jonathan Stark
Published: 7/10/2023 -
Blogcast: Commit to Expand
Published: 7/7/2023 -
Pricing Table Topics: 4 of Diamonds – Walking Away from a Negotiation Takes Guts
Published: 7/5/2023 -
Revolutionize Your Pricing Strategy: Unlock the Power of Collaborative Conversations with Carole Mahoney
Published: 7/3/2023
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.