Impact Pricing

A podcast by Mark Stiving, Ph.D.

Categories:

640 Episodes

  1. Blogcast: Quick and Dirty Pricing Research

    Published: 6/30/2023
  2. Pricing Table Topics: 4 of Clubs – Learn the Competitive Situation Before Negotiating

    Published: 6/28/2023
  3. Why You Need to Engage to Have Value Conversations with John Ray

    Published: 6/26/2023
  4. Blogcast: What if They Find Out?

    Published: 6/23/2023
  5. Pricing Table Topics: 4 of Hearts – Gives and Gets

    Published: 6/21/2023
  6. Drop Pilot's Game-Changing Pricing Strategies with Michael Hammersley

    Published: 6/19/2023
  7. Blogcast: Price Segmentation in TIOLI Markets

    Published: 6/16/2023
  8. Pricing Table Topics: 4 of Spades – Determine Purchasing Power Before Negotiating

    Published: 6/14/2023
  9. Procurement and Sales in Impact to Value Pricing with Jens Hentschel

    Published: 6/12/2023
  10. Blogcast: Price Segmentation by Negotiating

    Published: 6/9/2023
  11. Pricing Table Topics: 5 of Diamonds – Give Salespeople Discount Authority

    Published: 6/7/2023
  12. Monetization-Driven Growth: What It Means and How It Works with Alessandro Monti

    Published: 6/5/2023
  13. Blogcast: Simplify Your Pricing

    Published: 6/2/2023
  14. Pricing Table Topics: 5 of Clubs – Gain Higher ASPs and Margins

    Published: 5/31/2023
  15. Mastering the Art of Negotiation with Andrew Bailey

    Published: 5/29/2023
  16. Blogcast: Nobody Cares About Your Product

    Published: 5/26/2023
  17. Pricing Table Topics: 5 of Hearts – Blame Costs When You Increase Prices

    Published: 5/24/2023
  18. Interdepartmental Cooperation as Key to Developing an Unbeatable Pricing Strategy with Darlene Nordstrom

    Published: 5/22/2023
  19. Blogcast: Lessons from a Cute Story

    Published: 5/19/2023
  20. Pricing Table Topics: 5 of Spades – Value Tables

    Published: 5/17/2023

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.