Inclusion and Marketing

A podcast by Sonia Thompson - Thursdays

Thursdays

Categories:

Business

158 Episodes

  1. 137. 8 Inclusive eCommerce website examples that drive growth

    Published: 11/14/2024

  2. 136. The YouTube growth strategy top channels use

    Published: 11/7/2024

  3. 135. How to create an LGBTQ+ inclusive brand all year long

    Published: 10/31/2024

  4. 134. 3 Steps to create an effective multilingual content strategy

    Published: 10/24/2024

  5. 133. Jaw dropping stats about Latino youth prove why marketers shouldn't ignore this growing consumer group

    Published: 10/17/2024

  6. 132. How to build a high-performing diverse team in today's political climate

    Published: 10/11/2024

  7. 131. Brands rollback of DEI, microfeminism, and insensitive headlines: Inclusive marketers react

    Published: 10/3/2024

  8. 130. How to plan more inclusive business events with Eman Ismail

    Published: 9/26/2024

  9. 129. 7 Customer acquisition strategies smart brands used to reach more consumers

    Published: 9/19/2024

  10. 128. Inclusive marketing isn't enough. Why (and how) to build an inclusive brand

    Published: 9/12/2024

  11. 127. How to create a multilingual content strategy with Selim Dahmani

    Published: 9/5/2024

  12. 126. How to identify and eliminate friction in your brand's customer experience

    Published: 8/29/2024

  13. 125. How to increase conversions with an inclusive website and social media audit

    Published: 8/22/2024

  14. 124. 3 Ways to deliver customer experiences that boost conversions

    Published: 8/15/2024

  15. 123. A framework for an inclusive SEO strategy

    Published: 8/8/2024

  16. 122. How Michael Graves Design & Pottery Barn Are Working to Bring Accessible Home Design to More Consumers

    Published: 8/1/2024

  17. 121. How to write inclusive prompts for biased AI tools with Chi Odogwu

    Published: 7/25/2024

  18. 120. How to use data to deliver customer experiences that convert with Jess Cervellon

    Published: 7/18/2024

  19. 119. How to build an SEO strategy that reaches a broader diversity of consumers with Dale Bertrand

    Published: 7/11/2024

  20. 118. The right (and wrong) way to use pop culture references for your brand

    Published: 7/4/2024

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.