Inclusion and Marketing

A podcast by Sonia Thompson - Thursdays

Thursdays

Categories:

Business

148 Episodes

  1. 127. How to create a multilingual content strategy with Selim Dahmani

    Published: 9/5/2024

  2. 126. How to identify and eliminate friction in your brand's customer experience

    Published: 8/29/2024

  3. 125. How to increase conversions with an inclusive website and social media audit

    Published: 8/22/2024

  4. 124. 3 Ways to deliver customer experiences that boost conversions

    Published: 8/15/2024

  5. 123. A framework for an inclusive SEO strategy

    Published: 8/8/2024

  6. 122. How Michael Graves Design & Pottery Barn Are Working to Bring Accessible Home Design to More Consumers

    Published: 8/1/2024

  7. 121. How to write inclusive prompts for biased AI tools with Chi Odogwu

    Published: 7/25/2024

  8. 120. How to use data to deliver customer experiences that convert with Jess Cervellon

    Published: 7/18/2024

  9. 119. How to build an SEO strategy that reaches a broader diversity of consumers with Dale Bertrand

    Published: 7/11/2024

  10. 118. The right (and wrong) way to use pop culture references for your brand

    Published: 7/4/2024

  11. 117. Power dynamics in brand imagery

    Published: 6/27/2024

  12. 116. How to authentically engage Hispanic consumers with Federico Gagliardone

    Published: 6/20/2024

  13. 115. How to create a brand customers love with Lydia Michael

    Published: 6/13/2024

  14. 114. What is "normal" anyway?

    Published: 6/6/2024

  15. 113. How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin

    Published: 5/30/2024

  16. 112. How to make your email marketing inclusive with Samar Owais

    Published: 5/23/2024

  17. 111. How to deliver inclusive brand messaging with Diane Wiredu

    Published: 5/16/2024

  18. 110. Essential Lessons from Nike's WNBA Signature Shoe Controversy

    Published: 5/9/2024

  19. 109. Cultural intelligence for marketers with Dr. Anastasia Kārkliņa Gabriel

    Published: 5/2/2024

  20. 108. A framework for inclusive communications with Dr. Suzanne Wertheim

    Published: 4/25/2024

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.