Inclusion and Marketing
A podcast by Sonia Thompson - Thursdays
Categories:
148 Episodes
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107. How changes to the 2030 U.S. Census impacts your brand today
Published: 4/18/2024 -
106. How Zumba built a global customer base in more than 180 countries
Published: 4/11/2024 -
105. How The Home Depot became "The Most Culturally Inclusive Brand"
Published: 4/4/2024 -
104. How smart brands use an inclusive marketing consultant to spark growth
Published: 3/28/2024 -
103: Why we fumble when talking to people different from us (and how to fix it) with Topsie VandenBosch
Published: 3/21/2024 -
102. How (and why) to get better at talking to your customers with Andi Jarvis
Published: 3/14/2024 -
101. Multilingual SEO Strategies to reach more consumers with Sarah Moon
Published: 3/7/2024 -
100. Research strategies big brands are using to to deliver better customer experiences with Santronya Smith
Published: 2/29/2024 -
99. How this former CMO used inclusive marketing to rapidly grow eCommerce brands with Bryan Alston
Published: 2/22/2024 -
98. How to be authentic in your marketing (and where brands mess up)
Published: 2/15/2024 -
97. Inclusive marketing ethics
Published: 2/8/2024 -
96. How to do representation in marketing the right way
Published: 2/1/2024 -
95. Navigating the effective use of AI for inclusive marketing with Joyann Boyce
Published: 1/25/2024 -
94. Inclusive product design with Sabrina Meherally
Published: 1/18/2024 -
93. The Inclusive Marketing Spectrum with examples for each
Published: 1/11/2024 -
92. A blueprint for inclusive marketing success in 2024 and beyond
Published: 1/4/2024 -
91. Understanding diversity-owned and diversity-targeted media with Carlos Santiago
Published: 12/28/2023 -
90. Inclusive marketers react to new Ralph Lauren and Zara debacle
Published: 12/21/2023 -
89. Embedding inclusion into business planning for sustainable growth
Published: 12/14/2023 -
88. Managing the change of operating as an inclusive brand, with Nancy Harris
Published: 12/7/2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
