Inclusion and Marketing

A podcast by Sonia Thompson - Thursdays

Thursdays

Categories:

Business

148 Episodes

  1. 27. Planning your inclusive brand calendar

    Published: 12/15/2022

  2. 26. Making your performance marketing campaigns more inclusive with Karen Amundson

    Published: 12/8/2022

  3. 25. Listen before featuring diverse talent in your next video, photo, and or content shoot

    Published: 12/1/2022

  4. 24. Engage more diverse consumers authentically with this essential practice

    Published: 11/24/2022

  5. 23. How consumers want you to celebrate heritage months with Arturo Gutierrez

    Published: 11/17/2022

  6. 22. Common ways brands treat diverse talent like unpaid consultants (and what to do instead)

    Published: 11/10/2022

  7. 21. Cultural appropriation and inappropriate use of a culture not your own: Let's talk about it

    Published: 11/3/2022

  8. 20. Why more brands are embracing advocacy

    Published: 5/24/2022

  9. 19. The critical link between equity and customer success with Deborah Pickett

    Published: 5/17/2022

  10. 18. Planning a marketing mix that works for more of your customers with Bianca Blake

    Published: 5/3/2022

  11. 17. What anti-racism looks like in business with Dr. Nicole Charles

    Published: 4/26/2022

  12. 16. Navigating the complex world of identity

    Published: 4/19/2022

  13. 15. Getting Started with Inclusive Language for Your Brand with Nailah King

    Published: 4/12/2022

  14. 14. Are you taking more than you give?

    Published: 4/6/2022

  15. 13. How representative is your brand, really? A conversation with Gradient

    Published: 3/29/2022

  16. 12. We are not the same, so don’t treat us the same

    Published: 3/22/2022

  17. 11. The end of the majority and what it means for you with Julye Williams

    Published: 3/15/2022

  18. 10. How and why to create inclusive buyer personas

    Published: 3/8/2022

  19. 9. Why differences are profitable with Gelaine Santiago

    Published: 3/1/2022

  20. 8. The role of culture and values to build an inclusive brand

    Published: 2/22/2022

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.