Inclusion and Marketing

A podcast by Sonia Thompson - Thursdays

Thursdays

Categories:

Business

158 Episodes

  1. 37. Introducing 'Listen to Them: Black talent and consumers share their real life stories and perspectives on working in teams and inclusive marketing'

    Published: 2/2/2023

  2. 36. [BONUS] Listen before hitting "go" on your Black History Month campaign

    Published: 1/30/2023

  3. 35. 5 Consumer expectations for brands engaging in inclusive marketing in 2023

    Published: 1/26/2023

  4. 34. [BONUS] Practical tips for building a diverse team | Interview on the Billion Dollar Moves podcast

    Published: 1/23/2023

  5. 33. How smart brands are leaning into inclusion to reach more customers with their products with Jacqueline Snyder and Minna Khounlo-Sithep, of The Product Boss

    Published: 1/19/2023

  6. 32. [BONUS] An impactful way every leader and brand can honor Dr. Martin Luther King Jr.'s legacy today and everyday

    Published: 1/16/2023

  7. 31. How to actually build a diverse and representative team

    Published: 1/12/2023

  8. 30. Best practices for incorporating inclusive stock photography into your brand's visual imagery

    Published: 1/5/2023

  9. 29. What inclusive brand type are you?

    Published: 12/29/2022

  10. 28. The mindset you need to build an inclusive brand

    Published: 12/22/2022

  11. 27. Planning your inclusive brand calendar

    Published: 12/15/2022

  12. 26. Making your performance marketing campaigns more inclusive with Karen Amundson

    Published: 12/8/2022

  13. 25. Listen before featuring diverse talent in your next video, photo, and or content shoot

    Published: 12/1/2022

  14. 24. Engage more diverse consumers authentically with this essential practice

    Published: 11/24/2022

  15. 23. How consumers want you to celebrate heritage months with Arturo Gutierrez

    Published: 11/17/2022

  16. 22. Common ways brands treat diverse talent like unpaid consultants (and what to do instead)

    Published: 11/10/2022

  17. 21. Cultural appropriation and inappropriate use of a culture not your own: Let's talk about it

    Published: 11/3/2022

  18. 20. Why more brands are embracing advocacy

    Published: 5/24/2022

  19. 19. The critical link between equity and customer success with Deborah Pickett

    Published: 5/17/2022

  20. 18. Planning a marketing mix that works for more of your customers with Bianca Blake

    Published: 5/3/2022

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.