Inclusion and Marketing

A podcast by Sonia Thompson - Thursdays

Thursdays

Categories:

Business

148 Episodes

  1. 47. How to increase customer success for people who are not in the majority, with Natalia Sanyal

    Published: 2/23/2023

  2. 46. Inclusion wins at SuperBowl LVII

    Published: 2/16/2023

  3. 45. Factors that influence your customers' success you need to be aware of

    Published: 2/9/2023

  4. 44. [Listen to Them] Black consumers share what they want brands to do to earn their trust

    Published: 2/2/2023

  5. 43. [Listen to Them] All representation isn’t created equal. Black consumers share what works for them and what doesn’t

    Published: 2/2/2023

  6. 42. [Listen to Them] Are you using your brand’s power for good? How marketing impacts the way consumers feel about themselves

    Published: 2/2/2023

  7. 41. [Listen to Them] Working with people different from you will soon be the norm. Black talent share what you need to know to make it work

    Published: 2/2/2023

  8. 40. [Listen to Them] This is what a high-performing diverse team looks like, according to Black talent

    Published: 2/2/2023

  9. 39. [Listen to Them] Common micro-aggressions your Black talent encounter in the workplace

    Published: 2/2/2023

  10. 38. [Listen to Them] Black women are used to being the only ones like them in a room in professional settings. Here’s what it’s like

    Published: 2/2/2023

  11. 37. Introducing 'Listen to Them: Black talent and consumers share their real life stories and perspectives on working in teams and inclusive marketing'

    Published: 2/2/2023

  12. 36. [BONUS] Listen before hitting "go" on your Black History Month campaign

    Published: 1/30/2023

  13. 35. 5 Consumer expectations for brands engaging in inclusive marketing in 2023

    Published: 1/26/2023

  14. 34. [BONUS] Practical tips for building a diverse team | Interview on the Billion Dollar Moves podcast

    Published: 1/23/2023

  15. 33. How smart brands are leaning into inclusion to reach more customers with their products with Jacqueline Snyder and Minna Khounlo-Sithep, of The Product Boss

    Published: 1/19/2023

  16. 32. [BONUS] An impactful way every leader and brand can honor Dr. Martin Luther King Jr.'s legacy today and everyday

    Published: 1/16/2023

  17. 31. How to actually build a diverse and representative team

    Published: 1/12/2023

  18. 30. Best practices for incorporating inclusive stock photography into your brand's visual imagery

    Published: 1/5/2023

  19. 29. What inclusive brand type are you?

    Published: 12/29/2022

  20. 28. The mindset you need to build an inclusive brand

    Published: 12/22/2022

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.