Inclusion and Marketing

A podcast by Sonia Thompson - Thursdays

Thursdays

Categories:

Business

158 Episodes

  1. 57. Neurodiversity at work: How to create a culture where everyone thrives

    Published: 5/4/2023

  2. 56. Inclusive marketing lessons from Bud Light's Dylan Mulvaney fumble

    Published: 4/27/2023

  3. 55. Incorporating inclusion into conversion rate optimization with Talia Wolf

    Published: 4/20/2023

  4. 54. Creating inclusive influencer marketing campaigns with Tinashe Chaponda

    Published: 4/13/2023

  5. 53. The inclusive marketing framework big brands are using with Jerry Daykin

    Published: 4/6/2023

  6. 52. Diversity and inclusion data: How to capture and use It to achieve your business goals

    Published: 3/30/2023

  7. 51. How to create inclusive content that makes more people feel seen with Natasha Pierre

    Published: 3/23/2023

  8. 50. How to get better consumer insights for underserved communities with Renita Bryant

    Published: 3/16/2023

  9. 49. How smart brands are closing the gender pay gap

    Published: 3/9/2023

  10. 48. How to create an inclusive workplace culture with Leanne and Al Elliott

    Published: 3/2/2023

  11. 47. How to increase customer success for people who are not in the majority, with Natalia Sanyal

    Published: 2/23/2023

  12. 46. Inclusion wins at SuperBowl LVII

    Published: 2/16/2023

  13. 45. Factors that influence your customers' success you need to be aware of

    Published: 2/9/2023

  14. 44. [Listen to Them] Black consumers share what they want brands to do to earn their trust

    Published: 2/2/2023

  15. 43. [Listen to Them] All representation isn’t created equal. Black consumers share what works for them and what doesn’t

    Published: 2/2/2023

  16. 42. [Listen to Them] Are you using your brand’s power for good? How marketing impacts the way consumers feel about themselves

    Published: 2/2/2023

  17. 41. [Listen to Them] Working with people different from you will soon be the norm. Black talent share what you need to know to make it work

    Published: 2/2/2023

  18. 40. [Listen to Them] This is what a high-performing diverse team looks like, according to Black talent

    Published: 2/2/2023

  19. 39. [Listen to Them] Common micro-aggressions your Black talent encounter in the workplace

    Published: 2/2/2023

  20. 38. [Listen to Them] Black women are used to being the only ones like them in a room in professional settings. Here’s what it’s like

    Published: 2/2/2023

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Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.