53 Episodes

  1. #29 How adidas Golf expanded its customer base to Gen Z

    Published: 10/13/2022
  2. #28 Cyber Week Insights Special

    Published: 9/29/2022
  3. #27 (2/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando

    Published: 9/15/2022
  4. #27 (1/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando

    Published: 9/1/2022
  5. #26 How Levi’s achieved an 11% conversion rate with its 501 Icons campaign

    Published: 8/18/2022
  6. #25 - Behind the scenes at ZMS: Meet our Tech team!

    Published: 8/4/2022
  7. #24 How ASICS achieved 14M impressions with its Paris and Hamburg Marathon influencer campaigns

    Published: 7/21/2022
  8. #23 How Rituals educates and delights customers around its sustainable assortment

    Published: 7/7/2022
  9. #22 How Vero Moda gained +442% followers on Zalando with an inclusive denim Homepage Takeover

    Published: 6/23/2022
  10. #21 How GAP achieved 40M Impressions with its “Untold Stories of Pride” campaign

    Published: 6/9/2022
  11. #20 (2/2) Win with Zalando: Selling direct-to-consumer on the Partner Program

    Published: 5/26/2022
  12. #20 (1/2) Win with Zalando: Selling direct-to-consumer on the Partner Program

    Published: 5/12/2022
  13. #19 - Behind the scenes at ZMS: Meet our Partner Consultancy team!

    Published: 4/28/2022
  14. #18 - How Mammut increased followers by 123% with their engaging approach to sustainability

    Published: 4/14/2022
  15. #17 - Beauty brand 3INA: Skyrocketing performance, steered by data

    Published: 3/31/2022
  16. #16 - Win with Zalando: How to leverage key commercial moments

    Published: 3/17/2022
  17. #15 - The sisters behind oral healthcare brand vVARDIS share tricks for flawless branding along the customer journey

    Published: 3/3/2022
  18. #14 (2/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind

    Published: 2/17/2022
  19. #14 (1/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind

    Published: 2/3/2022
  20. #13 – Holiday Special: What did we learn in 2021, and what does 2022 have in store?

    Published: 12/9/2021

2 / 3

Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strategy and drive lasting success–brought to you by Zalando Partner Marketing Services, Zalando’s 360-degree marketing unit. Find us at https://partner.zalando.com/services/marketing