Inside Fashion Marketing by Zalando Marketing Services
A podcast by Zalando Marketing Services GmbH
53 Episodes
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#29 How adidas Golf expanded its customer base to Gen Z
Published: 10/13/2022 -
#28 Cyber Week Insights Special
Published: 9/29/2022 -
#27 (2/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando
Published: 9/15/2022 -
#27 (1/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando
Published: 9/1/2022 -
#26 How Levi’s achieved an 11% conversion rate with its 501 Icons campaign
Published: 8/18/2022 -
#25 - Behind the scenes at ZMS: Meet our Tech team!
Published: 8/4/2022 -
#24 How ASICS achieved 14M impressions with its Paris and Hamburg Marathon influencer campaigns
Published: 7/21/2022 -
#23 How Rituals educates and delights customers around its sustainable assortment
Published: 7/7/2022 -
#22 How Vero Moda gained +442% followers on Zalando with an inclusive denim Homepage Takeover
Published: 6/23/2022 -
#21 How GAP achieved 40M Impressions with its “Untold Stories of Pride” campaign
Published: 6/9/2022 -
#20 (2/2) Win with Zalando: Selling direct-to-consumer on the Partner Program
Published: 5/26/2022 -
#20 (1/2) Win with Zalando: Selling direct-to-consumer on the Partner Program
Published: 5/12/2022 -
#19 - Behind the scenes at ZMS: Meet our Partner Consultancy team!
Published: 4/28/2022 -
#18 - How Mammut increased followers by 123% with their engaging approach to sustainability
Published: 4/14/2022 -
#17 - Beauty brand 3INA: Skyrocketing performance, steered by data
Published: 3/31/2022 -
#16 - Win with Zalando: How to leverage key commercial moments
Published: 3/17/2022 -
#15 - The sisters behind oral healthcare brand vVARDIS share tricks for flawless branding along the customer journey
Published: 3/3/2022 -
#14 (2/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind
Published: 2/17/2022 -
#14 (1/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind
Published: 2/3/2022 -
#13 – Holiday Special: What did we learn in 2021, and what does 2022 have in store?
Published: 12/9/2021
Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strategy and drive lasting success–brought to you by Zalando Partner Marketing Services, Zalando’s 360-degree marketing unit. Find us at https://partner.zalando.com/services/marketing