Inside Fashion Marketing by Zalando Marketing Services
A podcast by Zalando Marketing Services GmbH
53 Episodes
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#12 Athleta: Expanding to new markets
Published: 11/25/2021 -
#11 Estée Lauder: Marketing for the Holidays
Published: 11/11/2021 -
#10 Dermalogica: Launching a product with influencer marketing
Published: 10/28/2021 -
#9 Karl Kani: Creating hype around collections with flawless branding
Published: 10/14/2021 -
#8 Deep Dive: The Ultimate Guide to Cyber Week
Published: 9/30/2021 -
#7 Consumer Insights - What to do with data
Published: 9/16/2021 -
#6 Inuovo: How a small wholesale brand started selling directly to consumers with incredible success
Published: 9/2/2021 -
#5 TOMS: Fostering brand awareness around corporate social responsibility
Published: 8/19/2021 -
#4 The Ultimate Guide to Influencer Marketing
Published: 8/5/2021 -
#3 SNOCKS: Connecting to customers as a small brand on a big platform
Published: 7/22/2021 -
#2 How brands are re-thinking customer connection online
Published: 7/8/2021 -
#1 The North Face: Crafting campaigns around sustainability
Published: 6/24/2021 -
Inside Fashion Marketing by Zalando Marketing Services - Trailer
Published: 6/17/2021
Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strategy and drive lasting success–brought to you by Zalando Partner Marketing Services, Zalando’s 360-degree marketing unit. Find us at https://partner.zalando.com/services/marketing