53 Episodes

  1. #12 Athleta: Expanding to new markets

    Published: 11/25/2021
  2. #11 Estée Lauder: Marketing for the Holidays

    Published: 11/11/2021
  3. #10 Dermalogica: Launching a product with influencer marketing

    Published: 10/28/2021
  4. #9 Karl Kani: Creating hype around collections with flawless branding

    Published: 10/14/2021
  5. #8 Deep Dive: The Ultimate Guide to Cyber Week

    Published: 9/30/2021
  6. #7 Consumer Insights - What to do with data

    Published: 9/16/2021
  7. #6 Inuovo: How a small wholesale brand started selling directly to consumers with incredible success

    Published: 9/2/2021
  8. #5 TOMS: Fostering brand awareness around corporate social responsibility

    Published: 8/19/2021
  9. #4 The Ultimate Guide to Influencer Marketing

    Published: 8/5/2021
  10. #3 SNOCKS: Connecting to customers as a small brand on a big platform

    Published: 7/22/2021
  11. #2 How brands are re-thinking customer connection online

    Published: 7/8/2021
  12. #1 The North Face: Crafting campaigns around sustainability

    Published: 6/24/2021
  13. Inside Fashion Marketing by Zalando Marketing Services - Trailer

    Published: 6/17/2021

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Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strategy and drive lasting success–brought to you by Zalando Partner Marketing Services, Zalando’s 360-degree marketing unit. Find us at https://partner.zalando.com/services/marketing