252 Episodes

  1. Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy

    Published: 11/6/2024

  2. Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch

    Published: 10/30/2024

  3. Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze

    Published: 10/23/2024

  4. Attribution: Revamping Your Attribution Strategy with Luke Carthy

    Published: 10/16/2024

  5. Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce

    Published: 10/9/2024

  6. Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs

    Published: 10/2/2024

  7. 10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management

    Published: 9/25/2024

  8. Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast

    Published: 9/18/2024

  9. Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco

    Published: 9/11/2024

  10. Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing

    Published: 9/4/2024

  11. TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball

    Published: 8/28/2024

  12. TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals

    Published: 8/21/2024

  13. TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School

    Published: 8/14/2024

  14. TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale

    Published: 8/7/2024

  15. Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency

    Published: 7/31/2024

  16. Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida

    Published: 7/24/2024

  17. Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black

    Published: 7/17/2024

  18. Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing

    Published: 7/10/2024

  19. Offline Marketing: How to Scale Your Offline Marketing & Maximise ROI with Nicky Lomax

    Published: 7/3/2024

  20. Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf

    Published: 6/26/2024

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/