252 Episodes

  1. Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable

    Published: 6/19/2024

  2. Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox

    Published: 6/12/2024

  3. Advertising: Elevating & Optimising Your Meta Ads with Jon Loomer

    Published: 6/5/2024

  4. Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B

    Published: 5/29/2024

  5. Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Ben Lang, Shopify

    Published: 5/22/2024

  6. Omnichannel: The 5-Step Process to Finding Your Perfect Marketplace with Jamie Lee

    Published: 5/15/2024

  7. Omnichannel: Tips for Cross Border Expansion to Achieve eCommerce Growth with Paul Walker, Global-e

    Published: 5/8/2024

  8. Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co

    Published: 5/1/2024

  9. SEO: Link Building Tips for SEO with Rosa Mitchell, connective3

    Published: 4/24/2024

  10. SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss

    Published: 4/17/2024

  11. SEO: YouTube SEO Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video

    Published: 4/10/2024

  12. SEO: Crafting Unique and Helpful Content for your eCommerce store with Yoast's Carolyn Shelby

    Published: 4/3/2024

  13. Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp

    Published: 3/27/2024

  14. Email: List Growth Sales Strategies with Hannah Spicer

    Published: 3/20/2024

  15. Email: Making the most of your ESP Software Tools with Daniel Budai

    Published: 3/13/2024

  16. Email: AB Tests for Email Marketing Success with Bridget Poston

    Published: 3/6/2024

  17. Storytelling: Creating Captivating Product Stories with Aimee Lopez, Copy Unleashed

    Published: 2/28/2024

  18. Storytelling: How to Create your Perfect Top-of-Funnel Video Ad with Danielle Gipps

    Published: 2/21/2024

  19. Storytelling: Building Great Customer Experience at every stage of the Customer Journey with Ben Afia

    Published: 2/14/2024

  20. Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency

    Published: 2/7/2024

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/