252 Episodes

  1. Google Ads: Bestselling author Andy Splichal talks "Make Each Click Count"

    Published: 3/16/2022

  2. Google Ads: The Time for Automation is NOW! With Zeze Peters

    Published: 3/9/2022

  3. Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan

    Published: 3/2/2022

  4. Offline Marketing: Profitable Customer Acquisition with Off The Page Ads

    Published: 2/23/2022

  5. Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait

    Published: 2/16/2022

  6. Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency

    Published: 2/9/2022

  7. Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact

    Published: 2/2/2022

  8. Email Marketing: Scale your DTC Marketing impact with Lifecycle Marketing with Josh Chin

    Published: 1/26/2022

  9. Facebook Ads: Essential Actions for eCommerce Growth with Antoine Gagné

    Published: 1/19/2022

  10. SMS Marketing for eCommerce Growth with Elena from SMS Bump

    Published: 1/12/2022

  11. Email Marketing: List Growth, Quizzes, and Zero Party Data with Ben Parr

    Published: 1/5/2022

  12. Content Marketing: Interactive Content, TikTok, and the Attention Economy

    Published: 12/29/2021

  13. Content Marketing: UGC Masterclass in Customer Reviews

    Published: 12/22/2021

  14. Content Marketing: Purpose Driven Marketing - how do you shout with confidence? 077 Content Marketing: Purpose Driven Marketing - how do you shout with confidence?

    Published: 12/15/2021

  15. Content Marketing: Video Marketing with bestselling author Jon Mowat

    Published: 12/8/2021

  16. Content Marketing: Crafting Product Pages that Convert

    Published: 12/1/2021

  17. Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis

    Published: 11/24/2021

  18. Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma

    Published: 11/17/2021

  19. Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media

    Published: 11/10/2021

  20. Influencer Marketing: What's working right now with Cody Wittick from Kynship

    Published: 11/3/2021

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/