252 Episodes

  1. Sales Driving Partnerships... with Influencer Marketing

    Published: 7/27/2022

  2. Sales Driving Partnerships... with Affiliate Marketing

    Published: 7/20/2022

  3. Sales Driving Partnerships... with your Customers

    Published: 7/13/2022

  4. Sales Driving Partnerships... with other eCommerce stores

    Published: 7/6/2022

  5. Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin

    Published: 6/29/2022

  6. Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagne from J7 Media

    Published: 6/22/2022

  7. Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest

    Published: 6/15/2022

  8. Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood

    Published: 6/8/2022

  9. Facebook Ads: Understanding your Customer's WHY is core to your success

    Published: 6/1/2022

  10. You Asked, Chloe's answering - it's our epic 100th Episode

    Published: 5/25/2022

  11. SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy

    Published: 5/18/2022

  12. SEO: Protecting and Repairing your Online Reputation with Justin Seibert

    Published: 5/11/2022

  13. SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz

    Published: 5/4/2022

  14. Email Marketing: Customer-First Data for Customer Retention with Klaviyo's Gemma Banks

    Published: 4/27/2022

  15. Email Marketing: The Email Content Trends you need to know with Pure360's Komal Helyer

    Published: 4/20/2022

  16. Email Marketing: Using Pinterest to Grow your Email List with Laura Rike

    Published: 4/13/2022

  17. Email Marketing: How to use Quizzes to increase your email list (and sales!)

    Published: 4/6/2022

  18. Google Ads: Google Shopping Campaigns - what's working now?

    Published: 3/30/2022

  19. Google Ads: Keyword Search Campaigns - what's working now?

    Published: 3/23/2022

  20. Our episode about Ukraine, with Matteo Grassi from Commerce4Good - eCommerce MasterPlan

    Published: 3/17/2022

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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Partnerships - inc Affiliates and Influencers - Next Mini-Series = Email and SMS - Last Mini-Series = Customer Retention Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/