Mobile Dev Memo Podcast

110 Episodes

1. Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)

   Published: 10/2/2024
2. Season 4, Episode 4: Meta introduces incrementality optimization and other upgrades (with Fred Leach)

   Published: 9/24/2024
3. Season 4, Episode 3: What is advertising incrementality? (with Garrett Johnson)

   Published: 9/17/2024
4. Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo)

   Published: 9/10/2024
5. Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso)

   Published: 9/4/2024
6. Season 3, Episode 27: AI's impact on social media abuse (with Rob Leathern)

   Published: 8/28/2024
7. Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)

   Published: 8/20/2024
8. Season 3, Episode 25: How to launch an app (with Offer Yehudai)

   Published: 8/13/2024
9. Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz)

   Published: 8/6/2024
10. Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)

    Published: 7/30/2024
11. Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)

    Published: 7/23/2024
12. Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)

    Published: 7/16/2024
13. Season 3, Episode 20: The DMA, Personalized Advertising, and Digital Deglobalization

    Published: 7/9/2024
14. Season 3, Episode 19: Understanding AdAttributionKit (with David Philippson)

    Published: 7/2/2024
15. MDM Canon: What is performance marketing?

    Published: 6/25/2024
16. Season 3, Episode 18: The future of alternative app stores and payments (with Archie Stonehill)

    Published: 6/18/2024
17. Season 3, Episode 17: The Scientific Approach to Prompt Engineering (with Mike Taylor)

    Published: 6/11/2024
18. Season 3, Episode 16: Understanding the UK’s DMCC (with Tom Smith)

    Published: 6/4/2024
19. Season 3, Episode 15: Bringing eCommerce to live comedy (with Danny Frenkel)

    Published: 5/28/2024
20. Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo)

    Published: 5/22/2024