Where DOOH Meets AdTech

207 Episodes

1. Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution

   Published: 12/3/2024
2. Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World

   Published: 11/26/2024
3. Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher

   Published: 11/19/2024
4. Emmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs Resonance

   Published: 11/12/2024
5. Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech

   Published: 11/5/2024
6. Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers

   Published: 10/29/2024
7. Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH

   Published: 10/22/2024
8. DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher

   Published: 10/15/2024
9. Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi

   Published: 10/8/2024
10. Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisher

    Published: 10/1/2024
11. Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency

    Published: 9/24/2024
12. From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics

    Published: 6/27/2024
13. AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTC

    Published: 6/20/2024
14. Winners and Losers: Inside the Shopify App Store with Cory Gill, Founder of Alia

    Published: 6/13/2024
15. Building for Exit:Transitioning Your Agency to a SaaS Company with Ben Sharf, Co-Founder of Platter

    Published: 6/6/2024
16. The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout

    Published: 3/27/2024
17. The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners with Lukas Tanasiuk, Founder of The Nice Agency

    Published: 3/13/2024
18. CMO Insights: Building Trust and Scaling Profitably with OOH with Zachary Padres, Co-Founder of Black Valley

    Published: 2/28/2024
19. Behind the Media Buy: Incrementality and Lifecycle Marketing with Chris Rigas, VP, Media at Markacy

    Published: 2/14/2024
20. Profitably Scaling DTC Brands in a Post-Cookie World with Phoenix Ha, CEO of AdBeacon

    Published: 1/31/2024