Product: Knowledge — the Product Marketing Podcast
A podcast by Graphos Inc.
Categories:
34 Episodes
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Worry-Free Manufacturer Sourcing and Logistics with Daniel Sande
Published: 11/28/2019 -
Licensing Your Product for Royalties and Risk Reduction with Trevor Prentice
Published: 11/13/2019 -
Go Where Your Market Is with Justin Jackson - Part 2 of 2
Published: 10/22/2019 -
Go Where Your Market Is with Justin Jackson - Part 1 of 2
Published: 10/22/2019 -
Videos That Sell Products, With Stephanie Testa
Published: 9/16/2019 -
Surprise & Delight: How Packaging Can Be Your Competitive Advantage with Dave Hopkins
Published: 8/20/2019 -
The Complete Product Development Cycle, with Filip Valica
Published: 8/9/2019 -
Why People Buy - Part 1 - JTBD for innovative products with Alan Klement
Published: 7/16/2019 -
Why People Buy - Part 2 - JTBD for innovative products with Alan Klement
Published: 7/16/2019 -
Crossing the Chasm: Launching an Innovative Product for Mass Adoption
Published: 6/13/2019 -
What Product Brands Need to Know about Intellectual Property Law with Erika Murray
Published: 5/21/2019 -
What's in a Brand Name?
Published: 4/25/2019 -
Obsession Branding
Published: 4/11/2019 -
Why Product Marketing Isn't Just Marketing Products
Published: 3/28/2019
We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need. Laurier Mandin is founder and CEO of Graphos Product. As the leader of an international product marketing agency, he flushes out insights and creates a window into the fascinating world of product Go-to-Market strategy and successful product launches. https://graphosproduct.com/