Product: Knowledge — the Product Marketing Podcast

A podcast by Graphos Inc.

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34 Episodes

  1. Worry-Free Manufacturer Sourcing and Logistics with Daniel Sande

    Published: 11/28/2019
  2. Licensing Your Product for Royalties and Risk Reduction with Trevor Prentice

    Published: 11/13/2019
  3. Go Where Your Market Is with Justin Jackson - Part 2 of 2

    Published: 10/22/2019
  4. Go Where Your Market Is with Justin Jackson - Part 1 of 2

    Published: 10/22/2019
  5. Videos That Sell Products, With Stephanie Testa

    Published: 9/16/2019
  6. Surprise & Delight: How Packaging Can Be Your Competitive Advantage with Dave Hopkins

    Published: 8/20/2019
  7. The Complete Product Development Cycle, with Filip Valica

    Published: 8/9/2019
  8. Why People Buy - Part 1 - JTBD for innovative products with Alan Klement

    Published: 7/16/2019
  9. Why People Buy - Part 2 - JTBD for innovative products with Alan Klement

    Published: 7/16/2019
  10. Crossing the Chasm: Launching an Innovative Product for Mass Adoption

    Published: 6/13/2019
  11. What Product Brands Need to Know about Intellectual Property Law with Erika Murray

    Published: 5/21/2019
  12. What's in a Brand Name?

    Published: 4/25/2019
  13. Obsession Branding

    Published: 4/11/2019
  14. Why Product Marketing Isn't Just Marketing Products

    Published: 3/28/2019

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We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need. Laurier Mandin is founder and CEO of Graphos Product. As the leader of an international product marketing agency, he flushes out insights and creates a window into the fascinating world of product Go-to-Market strategy and successful product launches. https://graphosproduct.com/